Indian brands have been busy running campaigns, contests, and posting huge amounts of content across channels in an effort to engage with their audience during the month of September. Unmetric cuts through all the noise and goes straight to the base to analyze just what went into making the top social campaigns of the month.
Audi’s Autumn Collection created a lot of buzz among its fans which garnered an engagement score of 131 for the brand, while the automobile sector average was 77. Cadbury Dairy Milk’s new range of custom engraved Silk bars gave its fans more reasons to indulge and drove the engagement levels high.
Axis Bank‘s follower base on Twitter grew by an astounding 117.5% during its #ShopaholicsFestival campaign and Future Generali’s #DaughterIsSpecial was its most engaging hashtag securing an engagement score of 960.
Hyundai India’s Grand i10 ad video was the most watched video on its YouTube channel with more than 5,00,000 views, while Oreo India’s Strawberry Chocolatey video garnered more than 440,000 views in September.
Find out more in the Slideshare report below.