As social media is becoming hot property for brands and SMBs to leverage their marketing and communication, we are seeing a new breed of independent business people lapping it up for their branding.
From freelance photographers to designers, social media is being used by almost anyone who has something to sell. In this context, we bring to you the 10 best fashion designers who are rocking the scene on Facebook.
1. Anita Dongre:
The wedding season is upon us and Anita Dongre has taken up to this season by launching her “Jaipur Bride Collection 2013 “. She has shared a couple of her outfits that were displayed at Lakme Fashion Week on Facebook along with compatible jewelry, while simultaneously compiling a Trousseau Shopping guide for the brides to be with Luxemi.
Speaking on how she converted her dreams into a power empire, Anita Dongre graced the Cover of Fortune India, affirming herself as one of the most powerful women in business today.
Famous for their semi formal and demi couture designs, the duo showcased the “Spring/Summer collection for 2014” at Wills Lifestyle as well as Facebook.
It is difficult to determine based on their Facebook timeline what has been happening recently as there are no updates in the month of November, but their last couple of posts talks about the various celebs spotted on the red carpet in their creations.
3. Neeta Lulla:
With an apt bio description, the Czarina of the Indian fashion industry has just started her own “Neeta Lulla school of Fashion” in collaboration with Whistling Woods International.
Apart from spotting Bollywood divas dressed in her clothing, Neeta Lulla has been sharing beauty secrets on the Little Red Tote as well. Although her Facebook page hasn’t posted anything latetly, her cover photo speaks to all the brides shopping for this wedding season.
4. Rina Dhaka:
For a famous designer she has a comparatively lesser fan following on Facebook, but that hasn’t slowed her down. She recently attended the “Stylish Home” event organized at the Four Seasons Hotels and Resort in Delhi.
The event was a classy turnout with a whole bunch of top notch celebrities in attendance, and her Facebook page has posted PR articles about the event. The page also posted an album named “Nostalgia” which showcased about 40 photos of her various fashion shows and her journey over the years.
With a huge fan following on Facebook, Sabyasachi Mukherjee has kept his fans interested by constantly sharing pictures of his various collections via Instagram. Be it Aishwarya Rai on the red carpet at TOIFA, or Ariana Ayam at the Heartless Film Launch, his updates are regular and relevant. The guest edition of Grazia India by Sabysachi Mukherjee has also been shared on his timeline.
Dame Judi Dench adorns their timeline, with her presence on the red carpet for a movie’s screening at the London’s Film Festival in an Abu Jani and Sandeep Khosla creation.
Also gracing the timeline are photographs of Aishwarya Rai and Narghis Fakhri at the amfAR Gala held in Mumbai last week. Photographs of the eye catching fashion show themed as the “Golden Peacock” charm the page with Bollywood’s finest in attendance.
7. Satya Paul:
The cover photo is warm and appeals to all kinds of fashion styles. The page interacts with customers on a daily basis by posting their “Satya Paul memories” on the timeline with customers’ photographs.
It’s almost a year since Masaba Gupta took over as the fashion director at Satya Paul, giving the brand a new and fresh perspective as seen on their Facebook page. Satya Paul also offers to help the brides of the season to design their wardrobe and connect with the SP team online as well as offline.
8. Suneet Varma:
The timeline on this page is vibrant with colors, videos and photographs of the recent event celebrating Judith Leiber Couture’s 50th anniversary. Suneet Varma displayed his collection inspired by the 70’s and his recent posts take you back in time to the event.
Posted on the timeline is his interview with Vogue where he talks about his inspiration from celluloid stars like Mumtaz and Asha Parekh for the collection. Also shared is the video of the event’s curtain raiser, Ravi Bajaj’s rendition of “Roop tera Mastana” with super model Sucheta Sharma.
9. Surily Goel:
With Mallika Sherawat, Nimrat Kaur and Sonali Bendre sprucing up the cover photo, the designer is making a lot of headway in the industry. The page is currently promoting the Bridal Promo at Aza Juhu, while the designer prepares for the Resort Wear Fashion Week next month. This page is slowly picking up pace on Facebook, and may be the next trend setter.
10. Tarun Tahiliani:
The page is flooded with the new “Kumbhback Collection Autumn Winter 2013” collection, and the various portfolio images associated withthe collection. The number of celebrities dressed by Tarun Tahiliani is comparatively less which works as the focus goes on the dress and designs.
His latest interview in GQ’s November issue has also been shared with fans. Termed as the Master Couturier, his displayed designs do justice to the sobriquet.
To summarize, a lot of fashion designers have set up space on Facebook, but based on the regularity of their posts, they do not take this medium of customer interaction too seriously. Although they are very high end and not for the common man, they overlook the obvious, as maintaining an online presence is very vital for a brand reputation.