[Report] Top Indian Brands on Social Media for January 2014

Social Media Shakedown Of Top Indian Brands On Social Media In Janu...

January, the month of new beginnings, saw lots of activities by Indian brands on social media as brands rolled out new campaigns to engage with their audience. Unmetric takes a look at some of the most engaging campaigns on the Indian social media scene.

On Facebook, ICICI Bank’s #TabBanking campaign about its new feature, which enables one to easily open a bank account within a day, resonated well with its fans on Facebook, while Samsung Mobile India’s #EveryDayGrand contest created a lot of buzz for the brand. On Twitter, Tata Nano stole the show with its #CelebrateCityness contest which saw high levels of engagement among its followers, while IndiGo’s kept its followers busy with its #6efridayquiz.

On YouTube, Myntra’s video on its mega sale evinced so much interest that it was viewed more than a million times in January, while Samsung’s Galaxy Grand 2 TVC, which was uploaded on the 28th January, was viewed more than 624,000 times in just 3 days.

Check out the report below for a more detailed analysis.