For the first time, after his political debut in 2004, Congress Vice President Rahul Gandhi opened up to an elaborate interview with TIMES NOW Editor-in-chief Arnab Goswami, on Frankly Speaking with Arnab. The interview show “Frankly speaking with Rahul Gandhi” hosted by Arnab Goswami got a lot of hype in news and also in social media.
Locobuzz has analysed the interactions around the same and has come up with a social media report. It mentions about the most popular and retweeted public tweets, celeb tweets and popular hashtags for this interview. Not to forget about the news tweets as well.
Times Now has taken calculated approaches and measures in leveraging the platform of digital and social media marketing using videos and hashtags. This lead us to believe that social media and digital platform can play huge role in writing the future of India as elections are approaching. The kind of hype that the interview got in social media is a burning example of this.