General election campaigns are coming to your gadgets soon. The fight between two opposing parties to win the election has gone digital. They are using Social Media to win votes. Though, this won’t drive voters to vote for them. It will serve as a tool which will help them gain knowledge of what the people are talking about them on the internet. Congress is looking to hire 50 social media activists in its office in Delhi, to help campaign for the upcoming General elections in 2014, reported India wires.
According to a report in the Economic Times, the job description highlights the following requirements:
1. Researching parliamentary constituencies
2. Issues occupying voters’ minds
3. And closely monitoring what is going viral on the internet.
Economic times even reported:
‘The country may be in the grips of a severe slowdown and the job market tepid, but Congress is hiring. As election fever heats up, the Grand Old Party is out there in the market, looking to hire at least 40-50 people adept in media and messaging to man its ‘war room’ located at 15 Gurudwara Rakabganj Road in Delhi.’
‘Deepender Hooda, Congress MP from Haryana, has been deputed by AICC vice-president Rahul Gandhi to oversee the exercise, although senior leaders such as Ahmed Patel, AK Antony, Digvijaya Singh, and Jairam Ramesh will be actively involved in the strategy sessions.’Congress has set aside a sum of Rs.100Crore to spend on their campaign on Social Media. Congress who have lacked behind their opposing party BJP when it comes to social Media are hiring professionals.
On the other side, Narendra Modi who is apparently the most mentioned political leader on social media, is also strong with his social media campaigns. Now let us see whether or not social media serves to be a game changer for the 2014 elections.