Social Media Case Study: How Videocon Promoted its Flagship Mobile Phone via Social Media on V-day

Brand Name

Videocon Mobile Phone

Agency Name

Solomo Salsa

Objective

To increase awareness of their flagship model: the A55qHD

Campaign Idea

To portray the Videocon A55qHD as the perfect gift on Valentine’s Day.

Execution

• #ValentineWish Campaign & Facebook app
• Contest: Participate by telling why the phone is a perfect gift, and ultimately win the A55qHD
• Facebook app allowed users to choose from many Valentine’s Day e-Cards, and share it their loved ones

Result

• 1154 Unique Users shared e-Cards
• 150 Average Daily Users of the app
• 3863 New Page Likes acquired during campaign
•  456 Avg. Daily Page Likes during campaign, 3 times than normal
• 80592 Highest Daily Total Reach during campaign
•  42116 Avg. Daily Total Reach during campaign, 2.5 times than normal
•  410 Average Daily Post Likes during campaign, 1.6 times than normal
•  55 Average Daily Comments during campaign, 1.6 times than normal
•  59 Average Daily Shares during campaign, 1.8 times than normal