MTV’s Digital Head, Ekalavya Bhattacharya takes us behind-the-scenes of MTV’s Vine Video show-Pick Me Up. He shares his experience on the effort it takes to make such high-quality Vine Videos.

In this video, he tells us, Instagram is much easier when it comes to video uploading. However, even though there is a lot of pause-play-pause hindrance in Vine, it is worth the effort and has a distinct charm.

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