[Video Interview] Vivek Srivastava, Colors TV, on the Threat Posed by Online Video Sites to TV Channels

Online video consumption is eating into the television space, however, the margin is too small. Vivek Srivastava, Digital Head, Colors explains that a structured model in the near future would be available in the industry and it would require customers to pay a fee in order to access the video content. This would maintain the necessary gap between free online video viewers and TV viewers.

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