Social Media Case Study: How Sunrisers Hyderabad Crowd Sourced Commentary & Reached Out to 9+ Lakh People
#OrangeVoice was introduced for fans to share their experience of watching every ball of Sunrisers Hyderabad‘s last game this IPL. We decided to take it further and make these fan tweets, the official tweets of the team by retweeting them, instead of tweeting ball by ball updates from the official handle. Doing so, we collected the voice of the fans and made it the voice of the entire team.
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