Airtel Boss TVC: Only 3% Social Media Users Disapprove of it!

The recent Airtel ad is into debate again. Many people are tagging the ad being a sexist one, where a woman no matter what position she attains in her professional space still has to cook meals for her family. Or the ad being in the motion that ‘the way to a man’s heart is through his stomach’. While another section got to talk that woman are more efficient than men and can multi-task.

Simplify 360 carried out the analysis and found an interesting thing that the majority of people expressing their views are not taking any sides. Rather 81% of the social media buzz is of neutral nature, 16% loved the ad and around 3% people didn’t appreciate the TVC.

The analysis is summarized in the infograph below:

Airtel boss infographic