Yesterday on social media, we all experienced a brilliant comeback by Amul and an effective CRM approach.
Only time will tell whether the controversy turns into the favour of Amul or not, but right now the incident is getting mixed responses on social media platforms.
The news spread like fire on twitter and in no time people were bashing the brand for unhygienic quality after the customer complaint. The reply from Amul yesterday was indeed thorough and firm. Though it was praised by industry experts and most of the people following the news, a group of people also feel they went overboard with the intensity of their reply.