Deepika Padukone is the reigning queen at the Box Office and she has even captured the digital space beating superstars like Amitabh Bachchan and Shah Rukh Khan. The actress has about 23 million likes on her official Facebook page, about 7.8 Million followers on Twitter and about 6 and a half lakhs followers on her Instagram account. This is evident from her huge fan following on Facebook helping her emerge as the most popular celebrity across all social media platforms.
Deepika Padukone has been the Queen B since 2013 with plum projects, endorsements and appearances. Through the social mediaplatforms she has been constantly interacting with her fans, giving them an opportunity to know her better.
Closely followed by Salman Khan who has been active on social media for all his Being Human work often invites his fans and followers to attend to social cause, reaching out to over 20 Million Facebook fans.
Shah Rukh Khan, Priyanka Chopra fall next in terms of a digital fan base who regularly interact with fans and give them a sneak peek of their life with quotes, thoughts and candid pictures. King Khan has over 9 Million Twitter followers and is first to race to Twitter trends, while Pee Cee has over 996K followers on Instagram.
Dancing star, Hrithik Roshan and the Bollywood beauty Sonakshi Sinha have also found a strong and loyal fan following in the digital universe with over 14 Million Facebook fans. Through the social media platforms, Hrithik Roshan’s Bang Bang dare created a furore not only amongst the celebrities but also his fans.
Completing the list is young damsel Alia Bhatt, Jacqueline Fernandez the leading lady of KICK, style icon Sonam Kapoor and the Aashiqui 2 starlet, Shraddha Kapoor. These actresses have been extremely quirky and candid, never missing a chance to communicate, be it about voicing their opinions, friendship and flaunting their gorgeous looks through their Twitter and Instagram profiles.
With the current lot of the terrific digital influencers, films and events have begun to market themselves in order to reach out to a large lot with personalized communication. Guess, this is just the beginning!