Courtyard by Marriott Pune Chakan, Pune apes the offline IPL action, online
Amidst the entire IPL buzz, Courtyard by Marriott Pune Chakan took up the social media route over the dry realty marketing one, to encapsulate the cricket fervor by showcasing cricketers and their activities via photos and videos.
Leveraging its position as host to a number of IPL teams, Courtyard aped the experience online with a zing.
The objective of the campaign was to drive awareness that Courtyard Chakan has been chosen amongst all other hotels in the city to be the official host hotel as well as catering partner for IPL in Pune.
To achieve the same, Courtyard shared insights about behind-the-scene preparations that the hotel team is going to welcome the IPL cricketers and match officials on social media. The brand’s social media page functioned like a live bulletin board for cricket fans to get a sneak peek of what their cricketing superstars were up to at the hotel.
The initiative was cross marketed across Twitter, with constant behind the scene updates and snippets of information.
Banking on fundamentals with a high creativity quotient, Courtyard witnessed a surge not only in the number of fans, but also engagement quotient.
Twitter followed suit.
Case study around the campaign exhibits a detailed narrative of how Courtyard ticked all creative boxes to create a fresh IPL campaign.