A movie released on WhatsApp. New trend in making?

Saloni Surti
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A movie released on WhatsApp. New trend in making?
If you thought creating crisp content for YouTube was challenging, you haven’t heard of LUDO of a dice and a decision – a movie dedicatedly created for WhatsApp.

Released on May 30, 2015, the movie was listed 39th on the list of 200 popular YouTube videos the very next day.

“You can’t miss any content if it’s on WhatsApp,” expressed Abbas Syed. Right from easy distribution to the size of data, creating a movie for WhatsApp is an alien experience for veteran producers.

“The best part is, once its downloaded on the app then you can watch it offline as many times as you wish with friends and family without having to pay data charges. It is your personal copy of the film,” he concluded.

The film was later released on ColourBarEnt official YouTube channel, which played a very crucial role in measuring the reach of the film. However, releasing it on WhatsApp implied extensive share and hence the measurement metrics couldn’t cover it all.

“I'm sure the movie has been shared more on WhatsApp than people logging in to YouTube or Facebook, unfortunately, I’m not aware of whether the reach on WhatsApp can be measured,” Syed opined.

Taking social mobile for movies a step ahead, the team next plans to interact with its fans through Periscope. “Our next step is a group discussion on Periscope to create more awareness to the global audience for our film Ludo of a dice and a decision,” Syed shared with Social Samosa.

While the virality factor takes a leap for movies released on mobile messengers, RoI continues to be a constant threat. Syed however points out alternate ways.

“YouTube has a revenue sharing model with their content partners through the advertisements they serve before the video.The other opportunity is licensing the content to an aggregator on a rev share who will then deploy the content as Video on demand on different portals,” Syed pointed out.

App-y movie, folks!

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