[E-book] A snapshot of high end jewelry sites’ social media strategy


The hay days of e-commerce in India narrate chronicles of books being ordered online while business cynics waited for the e-commerce bubble to burst. Cut two, e-commerce is now one of the highest spenders with Indians buying luxury products such as jewellery online. This report by PropheSee takes a look at the social media play of jewellery e-commerce brands in India.

BlueStone, Carat Lane, Melorra, and Prerto are active on social media with diverse strategies. Carat Lane leads the charts with a social media audience of 984k. The website also garnered the largest single day audience acquisition on Facebook [+ 1.4K] on 25th February. Prerto however, witnessed the largest single day audience acquisition [+ 161] on Instagram on 8th March.

Some of the interesting statistics mentioned in the report are:

  • While Carat Lane has the most engaging content on Facebook, Prerto aces the same front on Instagram.
  • Blue Stone has the second most engaging content on Facebook.
  • None of the brands have managed audience acquisition on Twitter.
  • Melorra tracks last with 31.6K total fans across social.

Take a look at the report to understand where each of these websites stand, what do they excel at, what can be done better and what is there for you in it.


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