With IPL season’s grand finale, Royal Challengers Bangalore (RCB) whitewashed Sunrisers Hyderabad (SRH) on digital platforms with their constant engaging posts and consistency. Not only did they play well on the ground but also won the social media game being the most talked team.
The RCB team strongly backed by Captain Virat Kohli, AB De Villiers, and the support from the rest of the team managed to spark IPL season 9 taking a high leap from the 7th rank to being the first finalist. RCB’s uproar evidently reflected on the digital media, making the cricket-crazed netizens go frenzy, further hooting their victory.
Nitin Bhatia, Director Agency Partnerships, Meltwater India, said, With some mesmerizing innings in a power packed team, Royal Challengers Bangalore were undoubtedly the leading in popularity chart of most talked about team in Social Media. With a consistent performance and emerging as winners Sunrisers Hyderabad stood at second position. The conversations were intense and interesting for these two teams while viewers posted on social media during the finals.”
Social media has managed to take self-promotion to new highs; according to Meltwater’s data RCB saw a growth from 1.43k to 71.38K impressions during the final match while SRH reached 43.30K. Not only did both the teams leave their batprints on the ground but showcased a good performance online!
After RCB and SRH, Gujarat Lions stole the show with their captain followed by Kolkata Knight Riders.
The team with least noise on digital platforms was Mumbai Indians, however, Rising Pune Supergiants comparatively played fairly well on social media with their debut this season.
IPL 9 managed to create a booming echo on social media with all the teams, associate brands, and fans engaging in constant cricket banter.