Your YouTube ads are about to become much more personal, which is good news for advertisers on the platform, but there is no reason to worry for users, as YouTube plans to balance the equation well enough.

Advertising on the video portal will now be much more sophisticated with an increased push for mobile users who now account for over 50% of YouTube users, with analytics for a greater gauge on results and other statistics.

If you are an advertiser, this should give you enough reason to rejoice as you will now be able to chase users across platforms to advertise products that they have had a look at, much like you may have noticed occurs on Facebook.

Although as a user, if this terrifies you, calm down for a minute. YouTube values you, and will not allow advertisers hound you without your permission. The company reiterates that the control still rests in the hands of their precious users, and if you are one of them, you can mute an advertiser to not see ads from them in future.

This ensures that advertisers not indulge in spamming for the fear of being muted by a user.

Also, Google is working on a new cloud based measurement solution sometime around the next year and as they put it, “..will be at the cutting edge both in generating advertiser insights and in protecting privacy and security across Google and YouTube.”

It will offer meticulous insights across devices since YouTube understands that nearly half of their audience is mobile, YouTube themself has to go and lead advertisers along with them.

The company will continue to work closely with vendors accredited by the Media Rating Council, such as comScore, DoubleVerify, IAS, MOAT, and Nielsen for valuable third party measurements on their platform.

YouTube readily agreeing to work with third party vendors is a move that may benefit the company’s trustworthiness, something that Facebook had to concede after they admitted to experiencing glitches in their metrics.

The social networking giant had to vehemently acknowledge that they will work with third party reviewers for a transparent process to ensure Facebook’s data is considered reliable by advertisers who depend on it.

YouTube Product Manager, Diya Jolly adds in the blog post, “As we roll out these changes, we’re supporting the platforms where the majority of users watch today rather than continuing to invest in the legacy technologies of the desktop web. As a result, we’ll be limiting the use of cookies and pixels on YouTube starting this year.”
The video hub of the internet is in for some change this year, and represents an exciting time for advertisers.


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