nielsen

Paramount jumps to 8.9% while Netflix records 8.3% TV share: Report

YouTube and Disney maintained the top two positions in November, with YouTube at 12.9% of TV viewing, while Disney fell 0.9 points to a 10.5% share.

By Social Samosa

Dec 23, 2025 12:23 IST logo

2 Min read

Industry Updates

Nielsen's Gracenote updates On Sports to provide content beyond live games

By Social Samosa

Dec 18, 2025 15:26 IST logo

2 Min read

Industry Updates

Nielsen’s Gracenote launches CTV ad platform

By Social Samosa

Dec 05, 2025 15:41 IST logo

1 Min read

Industry Updates

Less than 5% audiences overlap across Linear TV, CTV and Mobile: Report

By Social Samosa

Nov 24, 2025 18:03 IST logo

2 Min read

Report

38% of marketers rank ROI as top success metric: Report

By Social Samosa

Oct 10, 2025 15:22 IST logo

1 Min read

Report

Streaming holds 47.3% of U.S. TV watch-time; Netflix records 8.8% share: Report

By Social Samosa

Aug 20, 2025 16:49 IST logo

2 Min read

Report

Netflix enters top three media distributors as TV share hits 8.3%: Report

By Social Samosa

Jul 23, 2025 11:36 IST logo

2 Min read

Report

Streaming accounts for 46% of total TV usage in June: Report

By Social Samosa

Jul 16, 2025 12:03 IST logo

3 Min read

Industry Updates

JioHotstar partners with Nielsen for transparent ad metrics during IPL 2025

By Social Samosa

Feb 17, 2025 12:19 IST logo

2 Min read

Report

Rural FMCG growth climbs to 6.0% from 5.2%: Report

By Social Samosa

Nov 07, 2024 17:10 IST logo

2 Min read