Taking their love affair with consumers one step further this Valentine’s Day, social media was overwhelmed with brands expressing their affection with campaigns, contests and creativity, to prove that it is not just love that is in the air.
From offering a platform for social media users to share their love stories, to using the day of love to share a message, brands are making the most of the Valentine’s Day to spread cheer, happiness and of course, love!
Chocolates are synonymous with Valentine’s Day, and this year, Ferrero Rocher gave out the secret ingredient to the perfect beach date with this video.
With #ShowYourLove, Cornetto India capitalized on the combined appeal of topical creative illustrations and Valentine’s Day with an Instagram campaign.
A photo posted by Cornetto India (@cornettoindia) on
Aviva Life Insurance
Blending together the spirit of Valentine’s Day perfectly with their brand, Aviva Life Insurance rolled out their campaign, #2Hearts1Plan.
Mother Dairy Ice Creams
Giving a quirky spin and moving in the opposite direction as most brands, Mother Dairy Ice Creams focused on the ones who are alone this Valentine’s Day, handing them some respite with #ForeverIceCream, anchored around social media.
Gangs of Beard
Taking pogonophilia a step further this Valentine’s Day, urging women to appreciate and pamper their partner’s beard by gifting Gangs of Beard products with this video on Facebook.
ITC Sunbean Gourmet Coffee
The luxury coffee brand from the house of ITC rolled out a social media contest, asking participants to share pictures of themselves with their partners and more for a chance to win a date at an ITC luxury hotel.
Collaborating with Parineeti Chopra, Nivea India promoted #BFFLove with their latest Valentine’s Day campaign, and created a short video for the campaign.
Cadbury Dairy Milk Silk
Dairy Milk’s Silk variant banked on their product’s association with love with a Valentine’s Day campaign, urging users to #SayItWithSilk.
Carat Lane : Partnership with Tanishq
The online diamond jewellery retailer from Tanishq promoted #EveryDayLove between unlikely people, such as friends and colleagues, also urging users to tag their special friend who shows them #EveryDayLove.
With #BreakTheBarrier contest on social media, Closeup asked their followers a number of questions, urging them to take a screenshot of the question that was closely related to when they broke the barrier for love, and share their stories for a chance to win prizes.
Slamming homophobes with a quirky video carrying a hard hitting message, MTV India spoke up for the homosexual community this Valentine’s Day on social media.
Burger King India
Making it easier to share a meal with your loved one, Burger King India rolled out contest for their followers for a chance to win an exclusive Burger King voucher by sharing their way of expressing love for their partner.
IIFL Home Loans
Weaving together the magic of Valentine’s Day with their product, IIFL urged couples to find their dream home with IIFL Home Loans.
Good Knight India
Utilizing one of Facebook’s revolutionary features, Good Knight India shared a 360 Video with their followers announcing a social media contest, #LoveTheOutdoors for a chance to win exciting toys for their young ones.
Metro Wholesale India
The wholesale brand connected with their followers on social media with an interactive campaign in the form of #MadeForEachOther with a number of creative illustrations on their official Facebook page.
The technology brand spoke up for the tech savvy geek community this Valentine’s Day with a short video for their campaign titled #ScoreWithAcer.
Jack & Jones
The apparel brand settled the matter of priorities for singles this Valentine’s Day this year.
Turning well wisher for their social media followers this Valentine’s Day, ONLY conveyed their best wishes hoping everyone gets what they want.
With a quirky creative illustration with some wordplay, Mother Dairy infused some fun into Valentine’s Day this year.
The brand’s association with photographs and memories helped them craft a message of love for Valentine’s Day.
Dhara Cooking Oil
Combining love and the love of food, Dhara Cooking Oils appealed to all the foodies on social media this Valentine’s Day.
The Body Shop
The beauty and wellness brand promoted self love and pampering on their Facebook page with a number of creative illustrations.
Another Valentine’s Day mainstay, Swarovski wished their social media fans with a subtle GIF for Valentine’s Day.
Teaming up with their sibling company, Jio, Lyf Smartphones created a cheeky video showcasing a chat between them and Jio for a Valentine’s Day conversation.
He Be Interesting
Set against the backdrop of the moon, HE Deodorants Valentine’s GIF showcased a couple dancing.
— HE Be Interesting (@HeBeInteresting) February 14, 2017
The smartphone manufacturer took to Instagram to wish their followers a Happy Valentine’s Day.
A post shared by Vivo India (@vivo_india) on
Playing a hypothetical matchmaker and giving their audiences something to ponder over and talk about, Voot posted a GIF that matched different Bollywood celebrities to create uncanny couples.
The IPL franchise went all out with a fun Valentine’s Day themed photo album with Cricket puns.
3M Car Care India
Involving a fun activity for their followers, the car care brand rolled out their campaign #CarBeforePyaar for the special day.
The online real estate and property solutions provider showed the love between homes of different kinds with a carousel of very short videos, giving their followers a chance to find a romantic home for them and their partners.
Liberty Videocon General Insurance
The brand invited their followers to join a Twitter conversation about showing their love with #DilKaMaamlaHai.
Reunion Bar & Kitchen
The restaurant spread cheer through #HighOnLove on their social media handle with an offer for couples this Valentine’s Day.
Are there any lovey Valentine’s Day campaigns that we missed? Let us know on [email protected]