The selfie generation has evolved the mindset of traditional forms of capturing images, wherein front cameras have become favored options. Gionee released a campaign titled #Selfiestan, taking the fanatic trend of selfie one step ahead. The music video announced the launch of A1 in India, starring Bollywood actress Alia Bhatt the brand encourages everyone to click pout selfies- pelfies, butt selfies – belfies, coolfies and so much more.
Through this campaign, the brand witnesses the selfie fever coming back on social media as people are sharing their selfies using the hashtag. Virat Kohli and Alia Bhatt both shared their selfie promoting the brand. Conceptualized by Mullen Lintas, the campaign #Selfiestan attempts to bring back the outdated trend through a musical.
The product A1 is the first model under #Selfiestan wherein the main highlight of the invention possesses a selfie flash