For the next few weeks, as the Indian Cricket carnival pushes the Indian audience into absolute celebratory and cheery madness, millions of eyeballs glued to the Television set; runs, wickets and cheers are in free flow, and so is brand creativity, churning out their best IPL 10 campaigns.
When the entire nation is watching the television set, what better an opportunity than to showcase your brand at perhaps the biggest platform there is, hitching their brand to the astronomical popularity of the Indian Premier League.
Here are some of the IPL 10 campaigns we encountered on social media this season!
1. Vodafone Zoozoos
Vodafone lit up a glimmer of hope for Indian Cricket fans, offering them a chance to rub shoulders with their cricketing heroes from around the world, watch the match from an exclusive vantage point, and lots of other perks by being the #VodafoneSuperFan and #MakeMostOfNow.
2. Vitara Brezza
With a sports themed campaign, Vitara Brezza combined automobile luxury and the Indian Premier League for their campaign, #PayGlamorous
Combining the Indian Premier League and Amazon’s impeccable service, the eCommerce giant’s Chonkpur Cheetahs campaign comes with an absolutely delightful video.
4. Reliance Jio
Newsmaker Reliance Jio joins the Indian Premier League bandwagon in their first year with their IPL campaign, Jio Dhan Dhana Dan, something Jio encourages, and Jio users have been doing for months.
5. Vivo India
The title sponsors for the Indian Premier League have been making the most of their association with the grand tournament, offering Cricket fans a chance to win an all expense paid trip to the Indian Premier League Final.
The previous title sponsors for the Indian Premier League, Pepsi as a brand has been associated with Cricket and youth for years, and are continuing their tradition with #SochaNahiJiGaya with Virat Kohli at the heart of the campaign.
The brand is associated with IPL team Mumbai Indians, and rolled out a trivia based contest about the team titled #TheWinningCombination.
For years, the IPL teams have been #UnitedByKingfisher, and this year the brand initiated the #KingfisherMannequinChallenge among the teams for some truly good times!
Sponsors for the Kolkata Knight Riders and Royal Challengers Bangalore, spread cheer and support with #Selfiestan Premier League.
Are there any IPL 10 campaign that you would like to add to the list? Let us know on firstname.lastname@example.org or tweet to us @Social_Samosa.