Well, Mother’s Day is here, and you may have forgotten, but brands rarely do! Brands are swarming across social media with some beautiful messages crafted with love in the form of Mother’s Day campaigns.
Celebrating the unbreakable spirit of mothers, the undying affection, and the irreplaceable ma ka pyaar is what we can all agree on, and there is no doubt about it. A day that celebrates Mothers and everything they do for us, needs a special mention, a special gesture.
This Mother’s Day, these were some of the brands that let their creative juices flow and rolled out some well made campaigns that are bound to make you feel that special tug in your heart that only a mother can evoke. Let us look at some of the best brand campaigns this year.
1. Micromax Mobile
A wonderfully crafted message from the brand which goes hand in hand with their product, Micromax Mobile reminds us that ‘Calling our mother’ is still the most important thing our phones can do.
2. Kotak Mahindra Bank
Sameer Kochar has a Mother’s Day surprise delivered to his Mother with Kotak Mahindra’s 811 surprise.
— Kotak Mahindra Bank (@KotakBankLtd) May 11, 2017
3. Bajaj Electricals Ltd.
With a video showing how no matter who shows us unconditional love, care and affection, we will always know it as a Mother’s Love and say #OKMeriMaa.
4. Pantaloons and Blush Channel
The brands came together and took a trending approach showcasing a WhatsApp chat between a Mom and her daughter on Mother’s Day.
5. Mother’s Recipe
This Mother’s Day, the pickle brand reached out to their audiences and spread the word about their initiative that brought the #TasteOfMother’sLove to underprivileged children.
With microtales submitted by their followers, the travel website weaved the spirit of Mother’s Day together with travel experiences for their Mother’s Day campaign.
7. Nissan India
The automobile brand celebrated the #SpiritOfMotherhood with their campaign which stressed on the fact that Motherhood is something that resides in all of us. A feeling that loves, cares for and supports our loved ones.
8. GoodKnight India
The brand posed a fundamental question to their social media followers to kickstart a Mother’s Day contest, asking them why do we always call out to our mom first, right from finding something that we lost, or when we need help!
9. Nivea India
Celebrating all the mother figures in our lives who have made a difference with their presence, Nivea India’s #JustLikeMaa campaign is accompanied by a heartfelt video.
Proving how a mother can be a child’s best friend, not just when they are young, but also when they grow up, Sabhyata’s Mother’s Day campaign attempts to #RedefineThePerception.
11. Reliance Jio
Thanking all our mothers for always being a call away, Reliance Jio emphasized on how absolutely important mothers are for all of us. The brand asked their social media followers to share one thing their mom always says on a call.
Reinforcing the roles of Mother’s as a shield that protects children, and are always by their side, BookMyStyle featured Raveena Tandon professing how tough she is, for her children.
13. Cafe Coffee Day
The cafe chain brand created a video for their Mother’s Day campaign asking people coffee centric questions that tested how well they knew their mothers, and their coffee preferences.
14. IIFL Home Loans
The brand created a video that showed the many situations in life when our Mothers came to our rescue.
15. Uber India
Uber India helped out 5 lucky winners visit their mothers through their service this Mother’s Day.
16. Hyundai India
Speaking about how Mom’s show #ToughLove to their children, Hyundai India vouched for tough moms by advocating that tough moms make great moms.
17. Godrej Expert
Preaching the message that Mother’s Day is a day that should be celebrated and made special #ForAllMoms because all moms are special.
18. ID Fresh
The concentration of a mother’s love, concern and affection are two words, one question, #KhaanaKhaaya ? These two words served as the foundation for ID Fresh’s Mother’s Day campaign this year.
A photo sharing app Vebbler created a series of videos titled #MomsWillBeMoms highlighting the typical Mom behaviour that we all witness, and how no matter how many times you explain it to them, #MomsWillBeMoms. The brand also initiated an activity with people who live away from their parents, helping them create hand made greeting cards for their Mothers on this special occasion.
The brand rolled out a video showing how we never even realized that we have learnt so many Business lessons from our mothers, right from negotiating to learning how to close a deal.
The digital agency asked a million dollar question and answered it with a quirky video showing how things would be if Mothers worked at a digital agency for a day.
Celebrating the #Bondof5Senses shared by a mother and her child, Pregakem commemorated the occasion of Mother’s Day.
23. Himalaya Personal Care
Compiling a list of often used Mom dialogues for an album, Himalaya celebrated Mothers Day with #ThingsMomSays.
Myntra’s YK Kids took a quirky approach with GIFs that showed #HonestMoms talk about their dreams, and the funny advantages and disadvantages that motherhood brings.
We will continue to update this list with some of the best Mother’s Day campaigns. You can share your favourite Mother’s Day campaigns with us at [email protected]