Brands are always known to piggyback on topical issues and engage with consumers. The Season 7 of HBO’s hit fantasy series Game of Thrones, premiered today morning and Twitterati and brand’s enthusiasm is at its peak.
#GoTS7 is trending and a lot of Indian brands including telecom majors, e-commerce brands, FMCG companies and content creators didn’t want to miss out on the opportunity to connect with their respective audiences. They came out with witty creatives based on the Game Of Thrones theme and were seen having a blast.
From Mother Dairy, KFC India, Airtel India, Hotstar, Zivame, Flipkart to AIB were seen leveraging on the Game Of Thrones euphoria.
Below are some examples of brands leveraging the Game Of Thrones fever.
Digital agency WATConsult has done the creative for Mother Dairy Ice Creams based on the theme of Game Of Thrones. The brand is paying homage to the ice cream flavours that they have discontinued by merging their likeness with slain characters on the show.
Star India, the official broadcaster (both TV and digital) for Game Of Thrones in the country, has left no stone unturned to cash in on the enthusiasm.
Zivame, on the other hand, is offering attractive discounts on their products, banking on the Game Of Thrones excitement.
Flipkart too had a few words to share.
Telecom major Airtel, on the other hand, is seen talking about the strength of their network in their Game Of Thrones campaign.
KFC has released a creative where they are talking about their exciting smoky grilled range as the dragon spits sauce.
Zokudo, the online e-gift voucher, and cards store use the GoT wave to promote their range of exciting products.
Terribly Tiny Tales
Content platform Terribly Tiny Tales released their special Game Of Thrones stories using #WinterIsHere hashtag.
All India Bakchod (AIB)
Comedy content creator, AIB, released a fun creative taking pot shots at those who give away the spoilers of Game Of Thrones and kill others’ excitement.
These are some of the top brands and the ways in which they are engaging with the audience on social media, leveraging the Game Of Thrones wave. Have you noticed any other brands doing interesting around stuff around this trend?
Do let us know if you come across any, in the comments section below.