terribly tiny tales

TTT haier Case Studies

Case Study: How TTT & Haier navigated modern motherhood through digital storytelling and reached 20Mn+ users

This case study explores how TTT and Haier launched the second season of their Mother's Day campaign, Mothership. Through relatable storytelling and modern communication, the campaign garnered 20+ million views.

By Social Samosa
May 30, 2024 13:12 IST 4 Min read
Sanjana of TTT at #SMLive 2023 SM Live
Stories vs Content: Sanjana Singh of TTT at #SMLive 2023
By Pranali Tawte
Jun 30, 2023 12:22 IST 4 Min read
Anuj Gosalia Interviews
AI will change a writer’s role; it will be more about supervision than writing: Anuj Gosalia
By Pranali Tawte
Jan 20, 2023 10:32 IST 10 Min read
Terribly Tiny Tales Samosa Snippets
Snippet: Terribly Tiny Tales' journey from a text-first flash fiction platform to social media storyteller
By Sneha Yadav
Dec 04, 2020 06:50 IST 18 Min read
Unstoppable Dads Caselet
How Kellogg’s Muesli leveraged TTT's community for Father’s Day
By Social Samosa
Jun 28, 2018 07:45 IST 4 Min read
Come Home To Celebrations Case Studies
How Legrand India gained 12,901 followers on Facebook..
By Social Samosa
Dec 20, 2017 06:29 IST 5 Min read
Game of Thrones Indian Social Media
Social Media engulfed in Game of Thrones fever as brands get topical
By Social Samosa
Jul 17, 2017 12:05 IST 2 Min read
Dharma Productions Campaign Reviews
Dharma Productions fails in replicating the silver screen charm on social media
By Aishwaria Sonavane
Feb 16, 2017 10:06 IST 3 Min read
Kalyan Jewellers Indian Social Media
#KalyanLoveMoments: Celebrating Valentine’s Day with great content
By Mohammad Kanchwala
Feb 13, 2017 13:54 IST 3 Min read
Republic Day Campaigns Indian Social Media
With heads held high brands celebrate #RepublicDay on social media
By Mohammad Kanchwala
Jan 25, 2017 13:54 IST 3 Min read
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