The digital realm was once again graced by beautiful messages of friendship and companionship enveloped within some of the most well crafted Friendship Day campaigns.
Big Bazaar, Cadburys, Vodafone India and ALT Balaji are among the top brands that have celebrated the spirit of friendship through their Friendship Day campaigns with videos and creative illustrations and contests. Many brands focused on bringing back the true essence of friendship, not smothered by the screens of smartphones.
These were some of the best and noteworthy friendship day campaigns that we encountered.
1. Big Bazaar
The chain store brand from Future Group rolled out their Friendship Day campaign, titled #RealBaneRaho preaches practicing friendship in real life, rather than online because some relationships are beyond friend requests!
Cadbury’s #RealDosti urges friends to embrace real connections over virtual ones and celebrate Friendship Day with a Dairy Milk.
3. Vodafone India
#LookUp extends Vodafone India’s ongoing message that the brand incorporated within their Valentine’s Day and Father’s Day campains. #LookUp is a reminder for people to interact and connect with their friends in real life, and not just through their smartphones.
4. ALT Balaji
The digital arm of Balaji Telefilms rolled out a lighthearted Friendship Day campaign titled ‘Types of Friends’ made up of various scenes featuring characters of their shows.
5. Ola Cabs
Ola’s #ShareAConnection propagated making new friends this Friendship Day through their Ola Share cabs, a place to meet new people and make new friends, every time you travel.
— Ola (@Olacabs) August 7, 2017