On the occasion of Raksha Bandhan, Micromax has released their film titled ‘Thank Your Sister’ on the digital platform.
The 2-minute long ad narrates the story of how a sister sacrifices so much for her brother without complaining and is always one of the strongest pillars in his life. The brand, therefore, urges the viewers to thank their savior this Rakhi, to call and text their sister on this special day.
The film which was uploaded on YouTube on August 3 has managed to garner only 1,261 views till now.
The brand is using the hashtag #ThankYourSister to promote the thought of the campaign. Micromax is trying to engage with the users by creating hashtags like #DoItForHer and asking people ‘what different will they be doing for their sisters this Raksha Bandhan?’ However, there is not much of conversation on social media around the campaign till now.
Rahul Sharma, the Co-founder of Micromax has also tweeted about the campaign: