A tasty movie marketing mix by Chef on social media

chef movie marketing

Social Samosa takes a look at Saif Ali Khan-starrer Chef – movie marketing and if it eventually translates into increased viewers for the movie.

Saif Ali Khan-starrer movie Chef hit the screens today. Chef is an official remake of the American hit movie with the same name released in 2014.  According to reports, the movie has been slapped with a UA certification by the Censor Board because the protagonist is a divorcee and he smokes.
Social Samosa takes a look at the social media strategy of the movie, which involves, right from tying up with brands like Amul and Home Centre to churning witty content with online channels like MissMalini, FilterCopy and others.
Trailer launch
The first trailer of the movie launched on august 31 clocked more than 6 million views.

The movie created a separate social media handle on Twitter titled @ChefFilmIndia, from where it has been promoting the release date of the movie and sharing all the other movie related information and teasers with the audience.


Chef further tied up with a lot of brands, like Paytm, Amul, Home Centre, Inox Leisure, Bookmyshow and JW Mariott for the promotion of the movie.

Inox Leisure
JW Mariott Juhu
Home Centre India

Content Marketing


 Miss Malini and Chef tied up to release a video titled ‘Indian dads on social media’. It highlighted the hilarious things which most dads end up doing when they use social media.


Quint did a candid interview with Saif Ali Khan in order to know how well the Nawab is acquainted with his own kitchen in real life.


FilterCopy and Chef released a video titled ‘ 7 Reasons why your dad is your best friend’.

Social chatter

It will be interesting to see, if Chef can manage to create magic and add flavour to the box-office collection as well.