Social Samosa takes a look at 10 best global social media campaigns of 2017 before we jump into the new year.
Like every year, 2017 has also seen great creativity in the advertising world. Big brands across the world, touched upon important issues, speaking about the blood in sanitary napkin ads to addressing racism or bullying, with bold and progressive campaigns.
Social Samosa takes a look at 10 best global social media campaigns of 2017 before we jump into the new year. The list is in no particular order.
1. Halo Top – Eat The Ice Cream
The scene of an elderly prisoner being force-fed ice cream by a robot, was at once horrifying and hilarious. The dark comedy of the commercial surely stands out.
2. Procter & Gamble – The Talk
The Talk by Procter & Gamble shows black mothers of different generations, talking to their children about racism. The ad had sparked a social media noise, while some applauded the bold attempt by the brand to address racism, there were few, who accused them of race-baiting.
The new film was designed to help customers absorb important safety messages while boostinga fund-raising for ‘Flying Start’, the global charity partnership between British Airways and Comic Relief. The story revolved around, celebrities auditioning in humorous sketches in front of comedian Asim Chaudhry for a coveted part in the airline’s new safety video. Rowan Atkinson’s appearance, in the end, not only provided a comic relief but also sent the message to donate.
5. Apple- Dwayne Johnson
Apple and Dwayne Johnson, better known as The Rock teamed up in iPhone 7’s latest campaign where they teach viewers how to use Siri every day. The ad is one of the most viral videos of this year. It has clocked around 18 million views on the brand’s YouTube channel alone.
The ad by Bodyform was applauded for their realistic representation of periods. It not only showed blood instead of the blue liquid to talk about periods, but also showed a menstruating woman and blood trickling down the inside of her legs. The aim was to break the taboo around menstruation and create more conversations.
Titled, The Hero Dad, depicting the daily activities of a family from breakfast to dinner, the video showed a man wake up before everyone else at home, fix the meals and do everything else around the house before eventually leaving for work himself. It ends, by asking the viewers a very important question, do watch the lovely ad.
8. Squarespace Super Bowl – John Malcovich
In this fun ad, actor John Malcovich has a difficult time accepting the fact that someone else owns his domain name.
9. Burger King
According to source : Nobully.org, 30 percent of school kids worldwide are bullied each year and bullying is the #1 act of violence against young people in America today. This has been beautifully highlighted in Burger King’s video.
It is one of the most eye-catching ads which captures a woman’s entire lifetime in three minutes to emphasize the car’s safety features.
This is our list of top 10 global social media campaigns from 2017. Share your opinion with us in the comments below or write to us on [email protected]
The article is a part of our Social Throwback series that recaps the year that was for the industry.