Social Samosa takes a look at Tiger Zinda Hai Movie Marketing - a fickle attempt to translate Salman Khan's fan following into a social media success
Timed around the festive Christmas fervour, Salman Khan's biggest release of the year Tiger Zinda Hai has hit the screens. The action-thriller movie, starring Khan and Katrina Kaif, is the second in the franchise after 2012 Ek Tha Tiger and the second installment of Tiger film series.
Much before the release of the movie, social media has been buzzing with noise around it. Considering how most Bollywood movies are relying heavily on digital, be it through content marketing tie-ups or interesting activities, Tiger Zinda Hai hasn't done much of it. Last week, we saw Fukrey Returns with a strong digital promotional line-up to market the movie.
Tiger Zinda Hai has released a Twitter emoji and and with the help of celebrities and online influencers, it is creating noise. Their official Twitter handle @TigerZindaHai has been sharing all news related to the movie and creating excitement among their fans.
Social Samosa takes a look at some of the digital initiatives by Tiger Zinda Hain to create noise before its release.
The first trailer of the movie released last month and has clocked more than 57 million views till now. The hit song 'Swag se swagat Karo' on YouTube has garnered more than 123 million views.
#TigerZindaHai becomes a roaring hit by clocking over 300 Million Views, 4 Million Likes & 3 Lakh Comments across all its assets on @YouTube, BEFORE RELEASE.— Yash Raj Films (@yrf) December 21, 2017
Watch it in cinemas tomorrow. Book your tix here: https://t.co/5F9cdRJe9c pic.twitter.com/NcQyJy9RtY
@TigerZindaHain is the official page for the movie and is being handled by yrf. A Twitter emoji of the actor was also rolled out few days back and appears whenever fans use the hashtag #TigerZindaHain or #SwagSeSwagat.
yrf Music ran contests online to engage with the fans and they stood a chance to win attractive goody bags.
GET. SET. GO.— YRF Music (@yrfmusic) December 20, 2017
Solve the puzzle and send your screenshots in the comments section using #TigerZindaHai
P.S: Lucky winners stand a chance to win exciting goodies!
*T&C Apply - https://t.co/TsWSKqkXKN pic.twitter.com/12IJnaUrRB
Game ON! Guess the @TigerZindaHai songs using #TigerZindaHai in the comments and lucky participants stand a chance to win exciting goodies.— YRF Music (@yrfmusic) December 21, 2017
*T & C Apply: https://t.co/TsWSKqkXKN pic.twitter.com/gBm4QGuoqo
Brands like Paytm, BookMyShow informed the audience about the ease of getting tickets. TV Channels on the other hand created online buzz when the actors came to one of their shows for the film promotions.
Celebrate Christmas with @BeingSalmanKhan and #KatrinaKaif in the Christmas special episode of #SuperDancer Chapter 2, this weekend at 8 PM.@TheShilpaShetty @geetakapur @basuanurag @rithvik_RD @Pparitosh1 pic.twitter.com/A7n2vBjKVI— Sony TV (@SonyTV) December 18, 2017
Celebrities and online influencers created noise and excitement before the release of the movie.
Tiger roarsssss and how Kickass experience #tigerzindahai ?????? swag se Karo is film ka swaagat— Warda S Nadiadwala? (@WardaNadiadwala) December 21, 2017
As a warm-up for #TigerZindaHai, I watched the Malayalam film #TakeOff, also based on the rescue operation of Indian nurses in Iraq. The film is an emotionally harrowing roller coaster ride with a stellar performance by #Parvathy - @parvatweets. Highly recommended!— Anupama Chopra (@anupamachopra) December 22, 2017
@aliabbaszafar , kamaal karte ho! For real! So thrilled & proud, so excited for tomorrow!— VISHAL DADLANI (@VishalDadlani) December 21, 2017
For the fans, the wait will have been worth every minute! I want to hear from each of you, once you've watched #TigerZindaHai. Iss tweet ke jawaab mein bataana, maine sahi kahaa yaa ghalat.
As expected ...the crowds ... the craze ... the madness begins early in the morning with huge crowds witnessed across india at multiplexes/ single screens showing @TigerZindaHai #TigerZindaHai @BeingSalmanKhan @yrf .. packed morning shows everywhere.— RAJ BANSAL (@rajbansal9) December 22, 2017
Considering the huge fan following Salman Khan has, the need to rely heavily on digital to market the movie is also low. Having said that, it will be interesting to see, if Salman Khan's immense fan following alone can actually translate to good numbers at the Box office, which has been happening over the weekend.
#TigerZindaHai emerges BOXOFFICE CHAMPION... Shows TERRIFIC trending on Day 2… All set to cross ₹ 100 cr today
… Fri 34.10 cr , Sat 35.30 cr. Total: ₹ 69.40 cr. India biz... Biz will be HUGE today and tomorrow .
— taran adarsh (@taran_adarsh) December 24, 2017