Single As A Pringle leaves a distinctive flavour on Twitter!

Single As A Pringle

On January 10, the brand released their first Single As A Pringle video, taking a dig at a popular dating app with their own crisps app – Prindr.

While the GenZ are living their best life, the one day most of them dread is the V-Day AKA Single Awareness Day, Lovers Day and for some illogical reason Independence day too.

Although a lot of brands tried being the cupid and getting their audience strike a chord with them, Pringle’s Single As A Pringle seems to have hit all the notes just about right. The crisp creatives (pun intended) by Pringles brushed with the right amount of content and served with a few influencers on the side has left a distinctive taste on the micro-blogging platform.

Also Read: Brands celebrate togetherness with Valentines Day campaigns 2018

While we were still getting over the Pringles US’ commercial for this year’s Superbowl, Pringles India rolls their Twitter campaign!

On January 10, the brand released their first Single As A Pringle video, taking a dig at a popular dating app with their own crisps app – Prindr.

The campaign then commenced as Pringles shared punny and relatable creatives for Valentine’s Day. With hashtag, #SingleAsAPringle the brand took a creative route to drive home their message.

Well, chubby, single and definitely ready for a Pringle

Making us realize how true their tagline, “Once you pop, you can’t stop” is

Brownie points for this gamification element

You can’t swipe left to this one, can you?

This isn’t all, to make their creatives and activity reach more people,  the brand roped in the latest internet sensation Priya Prakash Varrier and a few other influencers to amplify the buzz around the campaign

Nevertheless, the campaign is still going on, let’s wait and see what’s coming next. As of now, according to data by Keyhole, the activity managed to reach about 331,651 people and 426,034 impressions have been seen (at the time of filing the report).


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