Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the digital marketing campaigns that were rolled out this week.
Social Samosa’s weekly social media campaign roundup includes campaign spots from the social media and digital industry with campaigns from brands such as Datsun, Kolkata Knight Riders, Swiggy and more. Joining the Cricket frenzy brought on by the Indian Premier League, Swiggy rolled out a series of topical video ads, whereas Kolkata Knight Riders put a new spin to their long standing rally cry of ‘Korbo, Lorbo, Jeetbo’, enticing their fans all over the country.
Learn more about the trending and hottest new social media and digital marketing campaigns with Social Samosa’s weekly social media campaign roundup for a condensed summary of the industry.
Arjun Kapoor celebrates Ki & Ka’s second anniversary with Bend The Gender
Celebrating the second anniversary of his film Ki & Ka that challenged gender roles in society and propagated gender equality, Arjun Kapoor made sure the cause did not lose its momentum with Bend The Gender awards.
Turning the conversation around gender equality that was promoted by Ki & Ka, Arjun Kapoor lent his support to the gender equality cause with Bend The Gender awards, a semi-annual campaign that rewards stories that set an example and inspired people to practice the same. Read more about it here.
Also Read: Digital marketing campaigns we saw this week
Kolkata Knight Riders’s new rally cry for team is a foot tapping affair
KKR Hai Taiyaar challenges KKR’s opponents to watch out as the team sets out to destroy every challenge in its path to becoming champions again. Featuring Bollywood celebrity and team owner – Shahrukh Khan, the anthem has been crafted to give KKR and its fan-base a distinct, symbolic action in the form of a “fist pump”.
The ‘fist pump’ action has the potential to become a ritual during every KKR match and the lyrics give the team’s decade-long war cry – ‘Karbo, lorbo, jeet bo’ a new spin. Read more about it here.
Datsun celebrates bold choices in a new campaign titled #MorePower2You
Building up the 5th anniversary celebration in India, Datsun launched More Power 2 You – a campaign that brings alive inspiring stories of real Datsun redi-GO owners. Through this initiative, the brand aims to recognize and celebrate the bold choices Datsun redi-GO owners have made to realize their dreams across different walks of life.
A three-part series comprising of short two-minute films of Datsun owners across different parts of the country showcases the obstacles they have overcome to achieve their dreams and how their Datsun red-GO has been an integral part of this journey. Read more about it here.
Harsha Bhogle & Akash Chopra lend voice-overs to Swiggy’s IPL campaign
The Swiggy IPL campaign features six commercials this IPL season to celebrate two of India’s biggest passions – Cricket and Food, and was one of the more interesting digital marketing campaigns rolled out this week.
The multi-lingual campaign is conceptualized by Lowe Lintas, Bengaluru. Swiggy roped in seasoned cricket commentator Harsha Bhogle and former cricketer and commentator Aakash Chopra to lend their voices to the campaign videos. Read more about it here.