The onset of April 1st each year presents a unique opportunity for brands to trick their consumers with elaborate pranks and generous doses of mischief with April Fools Day campaigns.
Brands capitalize on the occasion with fake products, ridiculous offers, and anything that can help them raise the bar with their April Fools Day campaigns.
This year, brands contributed with clever deceptions such as KFC India’s Yellow American Mustard and Sweet Chilli Lip Balm, while travel portal Ixigo opted for the Ixigo Kavach, a futuristic luggage lock, and many more interesting takes on unlikely products and other brand introductions.
While some of these campaigns are well disguised, some manage to confuse the audiences and even make them believe the existence of some pranks. Social Samosa compiles a list of all the major April Fools Day campaigns from brands on social media this year.
King’s XI Punjab
These were the April Fools Day campaigns spotted by Social Samosa this year. If you think we may have overlooked some, do let us know in the comments section, or write to us at firstname.lastname@example.org