Pranks, mischief and trickery on display with April Fool’s Day campaigns!

April Fools Day campaigns

The onset of April 1st each year presents a unique opportunity for brands to trick their consumers with elaborate pranks and generous doses of mischief with April Fools Day campaigns.

Brands capitalize on the occasion with fake products, ridiculous offers, and anything that can help them raise the bar with their April Fools Day campaigns.

This year, brands contributed with clever deceptions such as KFC India’s Yellow American Mustard and Sweet Chilli Lip Balm, while travel portal Ixigo opted for the Ixigo Kavach, a futuristic luggage lock, and many more interesting takes on unlikely products and other brand introductions.

While some of these campaigns are well disguised, some manage to confuse the audiences and even make them believe the existence of some pranks. Social Samosa compiles a list of all the major April Fools Day campaigns from brands on social media this year.

KFC India

April Fools Day campaigns


ixigo Kavach

April Fools' Prank Of The Year ?

Posted by ixigo on Thursday, 29 March 2018


We're looking for Food Tasters. A full-time taster is expected to stick to an aggressive daily sampling schedule for…

Posted by BOX8- Desi Meals on Wednesday, 28 March 2018

MTV India

Uber Eats

Also Read: April Fools pranks that prove brands have a sense of humour too!


myHQ Workspaces

IT'S HAPPENING!! Reserve a seat, sip on your coffee and work seamlessly with free wifi in the all new myHQ coworking…

Posted by myHQ Workspaces on Wednesday, 28 March 2018



OYO launched #OSC: #OYOSMARTCoin, which flooded the internet and marked the beginning of the blockchain technology in India. But was it all for real? Maybe in a parallel universe! This #AprilFoolsDay, we thought of playing a little prank on you. Mission successful. Cheers!

Posted by OYO on Saturday, 31 March 2018

Wok Express

Facebook has rolled out a new ‘smell post’ feature for all its iOS and Android users! Watch the video in full screen, smell and tell us which box has food in it. Lucky winners win a year’s supply of our Large Woks! #AromasOfLife #WhoNoseBest

Posted by Wok Express on Friday, 30 March 2018

McDonald’s India

We're giving you a chance to win a FREE supply of fries for an entire year. Find the hidden code in the image. Hint- you may want to look on the upper left corner.

Posted by McDonald's India on Saturday, 31 March 2018

 Burger King

Reliance Jio


Files Go

When a joke has you going ? instead of ?, use the Bad Joke Detector, exclusively available on #filesgo, to get rid of it. Get the app –

Posted by Google on Sunday, 1 April 2018

King’s XI Punjab

Lol! A perfect prank by Virender Sehwag ? #AprilFoolsDay #LivePunjabiPlayPunjabi #KXIP #KingsXIPunjab #VivoIPLKeep supporting the Kings at the #ISBindraStadium & book your tickets ➡

Posted by Kings XI Punjab on Sunday, 1 April 2018


These were the April Fools Day campaigns spotted by Social Samosa this year. If you think we may have overlooked some, do let us know in the comments section, or write to us at [email protected]