Special occasions like Mother’s Day are a great way for brands to connect with their audience though spectacular storytelling and heart-tugging messages. Here’s our list of noteworthy Mothers Day 2018 campaigns.
The arrival of this day each year isn’t just a crucial occasion for us all to express gratitude and acknowledgement towards the maternal guardian angels of our lives anymore. Brands across sectors and industries such as Samsung India, TATA CLiQ, MG Motor India and more have contributed to our extensive list of Mothers Day 2018 campaigns.
Over the years and since the strong emergence of digital mediums, the floodgates for creativity have been thrown wide open as brands celebrate the day with an equal fervour as the world prepares to celebrate mothers. Alternate takes in recent years have emphasized upon the idea of motherhood and maternal instincts with some campaigns honouring fathers, sisters and even friends who fill-in the role of a mother for those deprived.
Check out Social Samosa’s list of all the Mother’s Day 2018 campaigns that graced social media, applauding the benevolent presence of mothers in all our lives.
A mother is the source of strength for her child. When it comes to securing her child’s future, her steely resolve allows nothing to come in the way. This Mother’s Day we celebrate the mothers of steel. Women whose sacrifices and determination make all of us what we are today. Do you know a strong mother who inspires you? Share her story with us & get featured. #StrongLikeMom #MothersDay #TataPravesh
Posted by Tata Pravesh on Thursday, 10 May 2018
Samsung India Refrigerators
Travel befikar! Get #MaaKeHaathJaisaKhana at 30,000 feet.
Posted by GoAir on Sunday, 6 May 2018
Mother Dairy Fresh Delights
Because one mother cannot be everywhere, all the time, she needs other loving hands to help raise her child. This Mother's Day, we also celebrate all those wonderful unsung mothers, who always make our children feel loved and nurtured. #HappyMothersDayTell us about the unsung mothers in your child’s life in the comments below.
Posted by Mother Dairy Fresh Delights on Thursday, 10 May 2018
This #MothersDay, Give a #TasteOfMothersLove to the children who do not have one.Simply share this video. For every share, #MothersRecipe will contribute Rs.2 on your behalf to an orphanage. To know More visit: http://mothersrecipe.com/mothersday/index.html
Posted by Mother's Recipe on Thursday, 10 May 2018
Mahindra Truck and Bus
Mother’s Day is just around the corner. Think you know just what to gift her? We suggest you hear these moms out before making any hasty decisions. #MakeItCLiQWithMom
Posted by Tata CLiQ on Saturday, 5 May 2018
Kotak Mahindra Bank
Celebrate the love, laughter and care with your perfect pair, this #MothersDay #FindYourPair #MomAndDaughter #coolestpair
Posted by Metro Shoes on Friday, 11 May 2018
#ContestAlert! This Mother’s Day, bring out the inner cricket fan in your mother by participating in the #SelfieWithMom Contest. Lucky winners stand a chance to watch the #VivoIPL 2018 matches with their mothers. All you have to do is, 1. Click a selfie with your mom using our custom made IPL face filters. https://goo.gl/dMnwGt2. Tag us using #SelfieWithMom3. Upload your selfie on Facebook.4. Two lucky winners will get tickets to the #VivoIPL 2018 matches and guaranteed dinner for 2!#ExploreMoreWithNexon #LevelNex #LevelNexT20 #TataNexon #HyprDrive S-SGT&C: https://goo.gl/C3kSMz
Posted by Tata Motors on Tuesday, 8 May 2018
ContestAlert Celebrate Mother's Day by surprising your mom. Dress up like her and recreate a look inspired by her style, and share it with #DressLikeMaa and don’t forget to tag us. The best looks win vouchers to go shopping with mom. #MothersDay #DressLikeMaa #PantaloonsSS18 #InstaFashion #InstaStyle #mother #Contest #Instacontest
Raghuvanshika was diagnosed with cerebral palsy when she was born. However, with the constant care and support from her mother, she now dreams of becoming a gymnast, proving that all it takes is a little love and care to unlock true potential!This Mother's Day, join us and be a part of spreading the gift of love to hundreds of children across India! #unlockpotential RSVP here: https://docs.google.com/forms/d/e/1FAIpQLSfpu4xLxtF_w0mcrKMrRF16LOWgN1R959LBR23XGMP_mQjtsA/viewform
Posted by SevenSeas on Tuesday, 8 May 2018
Mothers, stand by us no matter what. Here’s wishing all the mothers a Happy Mother’s Day. #MomsDontGiveUp
Posted by Cadbury Bournvita on Friday, 11 May 2018
Godrej Security Solutions
Kotak Mahindra Bank
Britannia Good Day
iD Fresh Food
MG Motor India
She does a zillion things everyday to make you feel younger and alive. This Mother's Day, remind her of the child in her. This Mother's Day, just #LetHerBe. #MothersDay #MothersDay2018
Posted by MG Motor India on Saturday, 12 May 2018
SBI Life Insurance
Birla Gold Cement
Big or small, modest or lavish, classic or contemporary. Houses come in all shapes and sizes, but the first one will always be close to our hearts. Watch our latest Mother's Day film and relive that special feeling. #GharBaneMaaSe #MothersDay
Posted by Birla Gold Cement on Friday, 11 May 2018
Reliance Mumbai Metro
Aai’s love is unconditional. This #MothersDay, let’s remember all the reasons why this city is just like a mother to all…
Mercedes Benz India
To the world's most adorable safety system, thank you for protecting us even after we grow up.We wish you a very #HappyMothersDay
Posted by Mercedes-Benz India on Saturday, 12 May 2018
‘Mumma’ is more than just a person. She is a feeling – of warmth, security & comfort. From the moment we take the first breath in her womb, we’re tied to her heart & she is forever a part of ours. This #MothersDay, let’s celebrate our first home, our mother. #MyMomMyHome pic.twitter.com/UWF4WqmdpV
— magicbricks (@magicbricks) May 12, 2018
If you think we may have missed out on any Mothers Day 2018 campaigns, do let us know in the comments, or write to us at [email protected]