Instagram long format video hub for creators to be called IGTV

Two weeks after reports of Instagram introducing long format video feature surfaced on the internet, TechCrunch has now reported that the new video hub will be called IGTV.

The report also suggests that the popular photo and video sharing platform might launch IGTV in the press meet scheduled to happen tomorrow in San Fransisco. While Instagram has no plans to  compete with on-demand video platforms like Amazon Prime and Netflix, it is set to target various content creators who might function primarily on YouTube and have a decent following on the app itself.

Also Read: Long-format video on Snapchat inspired Instagram Discover tab coming soon

The videos will be full-screen, vertically oriented and will be a part of the Explore tab. They're also likely to have a resolution of up to 4k. Instgrammers will also be able to navigate through Popular recent videos option to continue watching clips they didn’t finish. If IGTV picks up well, Instagram could look at an independent app for their long format content arm.

With over 800 million active users, Instagram has been constantly updating to meet the increasing demands and match up with the ongoing social media trends. At present, the story section of the app runs videos up to 15 seconds while the main feed allows you to post a little over 60 second long clips