Increasing its focus on content creators, Snapchat has announced that it will start sharing ad revenues for better engagement and contentment of both the parties.
Last year Snapchat got itself a lot of flak for allegedly ignoring the creator community on its app who broaden the Snapchat user base by creating engaging content consistently. Post which there was a gradual decrease in the number of content creators on the app while it’s competitor- Instagram witnessed the story footfall count doubling by top creators. In order to retain the creators and gratify the community, Snapchat has announced that it would start sharing ad revenue with them.
In an attempt to better acknowledge the creators on its app, Snapchat hosted a two-day long Creators Summit last month where 13 top creators got an opportunity to meet Snapchat’s chief officers and its CEO Evan Spiegel to discuss a few concerns.
The ad revenue sharing announcement was made by it’s Head of talent partnerships, Lauren Gallo during a keynote at VidCon. She shared that the company is still on the “listening and learning stage” of working with creators. “Snapchat has sought to ratchet up discoverability for creators within the app, is rolling out more resonant metrics, and is just scratching the surface of monetization prospects. At this moment, creators can produce vertical video for the Discover section and share revenues through Snap ads — which is “just the beginning,” Gallo said.
Now with Youtube and Facebook both driving plan to heavily promote the platforms as easy monetization options in exchange of great bridge building content, Snapchat is no longer leaving any stones turned to support its creators while letting them earning money through the platform.