In the latest update, Snapchat has introduced ‘Snapchat Storytellers’ which will showcase popular Snapchatters or content creators to help brands connect with them.
With the aim to amp up the ads spends game by connecting brands with the content creators, Snapchat has finally joined the race of facilitating the platform for content creators and influencers. The ‘Snapchat Storytellers’ update will allow the content creators to star in ads for Stories and Discover or provide creative direction to brands with their expertise, gleaned from gathering audiences of millions over the past few years, in exchange for cash. Top creators can often earn tens of thousands of dollars or more for deals with brands, reports TechCrunch.
If content creators and influencers who dominate the Snapchat community, help brands create quality videos, this would indirectly result in spending more on the platform.
It’s a paradigm shift for the businesses to move towards vertical video creation from the tiny photo, link and text ads that they have been creating all this while. With the rise of vertical video consumption, it’s indeed a smart move by the platform which will also guide brands to create engaging and top-notch stories for their consumers on the app.