Social Media Campaigns Round Up: Cadbury’s new proposition, Hershey’s twist to ‘ghar ka khana’

social media campaigns

Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the digital marketing campaigns that were rolled out this week.

Social Samosa’s weekly social media and digital marketing campaigns roundup this week features a list of campaigns from brands like UrbanClap, Cadbury, McDowell’s, Taco Bell and Hershey’s.

UrbanClap came up with Make Up Your Mind, a target centered on domestic violence. Additionally, Cadbury and Hershey’s threw some light on the tone and the direction of their respective campaigns. In another news, Brands came up with the most amazing Sacred Games creatives and Taco Bell proved that they are as fiery as their food!

Learn more about the trending and hottest new social media and digital marketing campaigns with Social Samosa’s weekly social media campaigns roundup for a condensed summary of the industry.

UrbanClap targets domestic violence with Make Up Your Mind

UrbanClap launched an innovative campaign this #NoMakeupDay to unravel the truth and bring awareness about domestic violence. As a part of the campaign, Make Up Your Mind, a video was released on its official Facebook page. Read more here.

Kuch Meetha Ho Jaye, Kuch Accha Ho jaye – Cadbury’s new tone & direction

Cadbury Dairy Milk celebrated its 70th anniversary by launching an integrated campaign to strengthen human relationships, thereby changing it’s brand proposition to ‘generosity’. Conceptualized by Ogilvy India, the video promotes the generous spirit of human beings and the relationships that are built on the kind abstracts of life. Read more here.

McDowell’s releases Friendship Day campaign ft Ayushmann Khurana and Raghu Ram

McDowell’s launched a new Friendship Day campaign. As part of the campaign, a video was released on YouTube featuring real-life friends, Ayushmann Khurana and Raghu Ram. Read more here.

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15 Twitter replies that prove that Taco Bell is as saucy and fiery as its food!

Apart from being the people’s favorite since years,Taco Bell is famous for its quippy and funny replies. Check out these Taco Bell Tweets for yourself. All of us are familiar with the famous American fast food restaurant Taco Bell (well, it’s a favorite of course!) But what we don’t know is that it serves the food with a side dish of something known as sarcasm and sass! No, that wasn’t a typo! Read more here.

Brands get trendy with Sacred Games memes!

India was swept away when Netflix released its much awaited web series ‘Sacred Games’ based on Vikram Chandra’s 2006 thriller novel of the same name. Apart from the story line, the series went viral for its raw brutality and rough edged dialogues. Of course various brands (and even some police departments!) grabbed on this opportunity to meme the hell out of it and market their products. Read more here.

Hershey’s India combines celebrity influence with original content for Meethe Bahane

Many a times we get bored of consuming a simple plate of ‘Dal-Chawal’ or ‘Roti-Sabzi’ and seek to spend our weekends in a fancy restaurant adoring exotic cuisine on the platter. Hershey’s Syrup and celebrity chef Ranveer Brar have taken upon themselves to make ‘ghar ka khana’ a go-to for kids with a twist to it with the brand’s recent campaign. Read more here.

Check out more social media and digital marketing campaigns on Social Samosa here.


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