YouTube takes steps with GNI to support the future of news in online video

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In March, the Google News Initiative (GNI) kicked off with the goal of helping journalism thrive in the digital age. YouTube too takes steps with the GNI to support the future of news in online video, and product features it has been working on to improve the news experience on YouTube. 

The work of trusted journalistic organizations is as critical as ever, especially when it comes to seeking information about current events online. Supporting journalism with technology that allows news to thrive. YouTube believes that quality journalism requires sustainable revenue streams and that we have a responsibility to support innovation in products and funding for news.

For example, in 2015 European publishers came to us to ask about how they could scale their video efforts, especially because maintaining video delivery infrastructure is costly. Working alongside them we launched Player for Publishers, a solution that enables news organizations to use YouTube’s video player to give viewers a world-class video experience across their own websites and mobile apps. Player for Publishers reduces costs and offers improved monetization for news organizations.

Since then, YouTube has expanded these efforts beyond Europe. Today, over 100 publishers in more than 25 countries use Player for Publishers.

As part of the launch of GNI in March, YouTube announced funding to support the future of news and committed $25M to a YouTube-specific investment. Read the detailed blog below:

1) Expertise.  We’re establishing a working group with news organizations and experts from around the world to help us develop new product features, improve the news experience on YouTube, and tackle emerging challenges. News organizations including Vox MediaJovem Pan, and India Today are early members of the working group. We’re looking forward to having more join as we convene the group in the coming weeks.

2) Innovation Funding. We will provide funding across approximately 20 global markets to support news organizations in building sustainable video operations. Provided on an application basis to news organizations of all types, these grants will enable our partners to build key capabilities, train staff on video best practices, enhance production facilities and develop formats optimized for online video.

3) Support. We’re significantly expanding our team focused on supporting news publishers. These specialists will be based around the world and support partners with training and best practices in formats, audience development, day-to-day platform operations, and sophisticated technical integrations.

News organizations interested in more information about these efforts can sign up here.

Making authoritative sources readily accessible

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Authoritativeness is essential to viewers, especially during fast-moving, breaking news events, so we’ve been investing in new product features to prominently surface authoritative sources:

Providing more sources and context on breaking news

After a breaking news event, it takes time to verify, produce and publish high-quality videos. Journalists often write articles first to break the news rather than produce videos. That’s why in the coming weeks in the U.S. we will start providing a short preview of news articles in search results on YouTube that link to the full article during the initial hours of a major news event, along with a reminder that breaking and developing news can rapidly change.

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Expanding Top News and Breaking News

To make it easier to find quality news, our Top News shelf prominently highlights videos from news sources in search results (see the picture below on the left). And when a breaking news event happens, we want users to know about it. That’s why our Breaking News shelf highlights videos from news organizations about that event directly on the YouTube homepage (see the picture below on the right). Today, our Top News and Breaking News features are launched in 17 countries, including the U.S., U.K., France, Italy, Japan, India, Mexico, Brazil, South Africa, Nigeria and more. We will double that number in the coming months.

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Showcasing more local news, starting with the U.S. 

Many people want, value, and trust local news. And when a major event happens, local reporters are often the first on site to capture events as they unfold. We’ve begun testing features that surface local news in the free YouTube app for TV screens across 25 media markets around the United States, making it easy to access local news in the living room–our fastest growing screen. So far, local news has seen strong engagement, and we will be expanding it to dozens more markets like Cincinnati, Las Vegas and Kansas City.

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Providing context to help people make their own decisions

We also believe users should be able to choose and make their own judgments about the information they consume along with context to inform their judgments. That’s why we’re rolling out a few new features that we will continue to build upon:

Giving users more sources of information on topical searches and videos

Starting today, users will begin seeing information from third parties, including Wikipedia and Encyclopædia Britannica, alongside videos on a small number of well-established historical and scientific topics that have often been subject to misinformation, like the moon landing and the Oklahoma City Bombing.

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Investing in digital literacy education

Along with the Google News Initiative and Google.org, we have teamed up with the Poynter Institute, Stanford University, Local Media Association, and the National Association for Media Literacy Education (NAMLE) to support MediaWise, a U.S.-based initiative designed to equip 1 million teens with digital literacy skills. Six incredible YouTube Creators, including John Green, Ingrid Nilsen, and Mark Watson, will be working with MediaWise to bring awareness to digital literacy and help educate teens.

We remain committed to working with the journalism community to build a more sustainable video ecosystem for news organizations. We know there is a lot of work to do, but we’re eager to provide a better experience to users who come to YouTube every day to learn more about what is happening in the world from a diversity of sources.

Blogpost by Neal Mohan, Chief Product Officer and Robert Kyncl, Chief Business Officer


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