Brands celebrate Friendship Day with quirky creatives and bite-sized campaigns

Friendship Day campaigns

Every year, the first Sunday of August is filled with gusto and fervor all over the world. Friends celebrate the day with excitement and so do brands. Friendship Day is a very popular event in the marketing calendar for most of them every year. Social Samosa takes a look at some of the best Friendship Day campaigns and creatives of this year.

Every year on the occasion of Friendship Day, millions of friends all over the world exchange greetings, gifts, and sentiments with utmost warmth, care and love. The most celebrated and loved modern festival, Friendship Day is the perfect opportunity for brands to showcase their creative minds. It’s interesting to see, how creatively brands have weaved Friendship Day campaigns/creatives to connect with their consumers.

From television campaigns, digital videos and activation, brands are all over the place and they can’t afford to miss anything. Let us look at some of the best and noteworthy friendship day campaigns and creatives that we encountered in 2018.


PGI India


Also Read: Friendship Day Campaigns which stood apart in 2017


Tag that jodidaar, jo kabhi na chhode aapka saath! #HappyFriendshipDay

Posted by Fevicol on Thursday, 2 August 2018

YouTube India 


Some friendships are measured by time. The meaningful ones are measured by experiences. #HappyFriendshipDay

Posted by Flipkart on Saturday, 4 August 2018



Celebrate Friendship's Day week with McDonald’s. ? 1. Walk into your nearest store.2. Write a message for your friends…

Posted by McDonald's India on Thursday, 2 August 2018


Caprese India

CEAT Tyres

Cadbury Dairy Milk 

Happy Friendship Day

This Friendship Day, don’t forget to say #ThanksYaar

Posted by Cadbury Dairy Milk on Saturday, 4 August 2018


Renault India


Yber Digital


Fox Star Hindi


KFC India


Jet Airways



The Trip | Friendship Day Video

Relatable much? This #FriendshipDay, show some love and tag your squad! Watch out for some fab #FriendshipGoals coming your way. #Trip2 #HappyFriendshipDayShweta Tripathi Mallika Dua Lisa Haydon Sapna Pabbi

Posted by Bindass on Saturday, 4 August 2018


Friends Diaper




Mother Dairy


SBI Life Insurance

Life is better with friends. This #FriendshipDay let's cherish the bond and #CelebrateLife. Tag your friend in the comments section and share a nickname you have lovingly created for your friend.

Posted by SBI Life Insurance on Saturday, 4 August 2018




Godrej Appliances

#ContestAlert: There are always these four kinds of friends in every group; the cool one, the food hogger, the mom of the group and the health advisor! Tag #ThatOneFriend and wish them a #HappyFriendshipDay & win exciting prizes.

Posted by Godrej Appliances on Saturday, 4 August 2018

This year Friendship Day falls on August 5 and sans doute the occasion is trending on our timelines.

What do you think about these Friendship Day Campaigns? Help us add more to this list, drop your favorite campaigns in comments below or write to us at [email protected]