Every year, the first Sunday of August is filled with gusto and fervor all over the world. Friends celebrate the day with excitement and so do brands. Friendship Day is a very popular event in the marketing calendar for most of them every year. Social Samosa takes a look at some of the best Friendship Day campaigns and creatives of this year.
Every year on the occasion of Friendship Day, millions of friends all over the world exchange greetings, gifts, and sentiments with utmost warmth, care and love. The most celebrated and loved modern festival, Friendship Day is the perfect opportunity for brands to showcase their creative minds. It’s interesting to see, how creatively brands have weaved Friendship Day campaigns/creatives to connect with their consumers.
From television campaigns, digital videos and activation, brands are all over the place and they can’t afford to miss anything. Let us look at some of the best and noteworthy friendship day campaigns and creatives that we encountered in 2018.
Tag that jodidaar, jo kabhi na chhode aapka saath! #HappyFriendshipDay
To understand and also be understood is what makes friendship one of our most enduring support systems.
Scroll down, we’ve handed over the ? to our creators… pic.twitter.com/FgetlTskK3
— YouTube India (@YouTubeIndia) August 5, 2018
Some friendships are measured by time. The meaningful ones are measured by experiences. #HappyFriendshipDay
Celebrate Friendship's Day week with McDonald’s. ? 1. Walk into your nearest store.2. Write a message for your friends…
From throwing tantrums to putting up with your craziness – best friends are always there to support you. Share your fun stories & tag your buddies using #CapreseBFF and stand a chance to win Caprese for you & your BFF and a lunch for 2 at the @GrandHyatt. #Contest #ContestAlert pic.twitter.com/4EIX1jwKKO
— Caprese India (@CapreseGirl) July 31, 2018
This #FriendshipsDay, let’s celebrate one of the oldest friendships we’ve seen, the roads and the tyre! They too go through a lot of ups and downs but have made it this far. Here’s the Problem Wala Friend road that the tyre befriended along the way! pic.twitter.com/F3kneT67LF
— CEAT TYRES (@CEATtyres) August 4, 2018
Cadbury Dairy Milk
This Friendship Day, don’t forget to say #ThanksYaar
Posted by Cadbury Dairy Milk on Saturday, 4 August 2018
— Renault India (@RenaultIndia) August 5, 2018
— Yber Digital (@yberdigital) August 5, 2018
Fox Star Hindi
— Fox Star Hindi (@foxstarhindi) August 5, 2018
— KFC India (@KFC_India) August 5, 2018
— Jet Airways (@jetairways) August 5, 2018
Relatable much? This #FriendshipDay, show some love and tag your squad! Watch out for some fab #FriendshipGoals coming your way. #Trip2 #HappyFriendshipDayShweta Tripathi Mallika Dua Lisa Haydon Sapna Pabbi
Posted by Bindass on Saturday, 4 August 2018
SBI Life Insurance
Life is better with friends. This #FriendshipDay let's cherish the bond and #CelebrateLife. Tag your friend in the comments section and share a nickname you have lovingly created for your friend.http://bit.ly/2LM65AO
Posted by SBI Life Insurance on Saturday, 4 August 2018
#ContestAlert: There are always these four kinds of friends in every group; the cool one, the food hogger, the mom of the group and the health advisor! Tag #ThatOneFriend and wish them a #HappyFriendshipDay & win exciting prizes.
Posted by Godrej Appliances on Saturday, 4 August 2018
This year Friendship Day falls on August 5 and sans doute the occasion is trending on our timelines.