Brands celebrate Friendship Day with quirky creatives and bite-sized campaigns

Social Samosa
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Friendship Day campaigns

Every year, the first Sunday of August is filled with gusto and fervor all over the world. Friends celebrate the day with excitement and so do brands. Friendship Day is a very popular event in the marketing calendar for most of them every year. Social Samosa takes a look at some of the best Friendship Day campaigns and creatives of this year.

Every year on the occasion of Friendship Day, millions of friends all over the world exchange greetings, gifts, and sentiments with utmost warmth, care and love. The most celebrated and loved modern festival, Friendship Day is the perfect opportunity for brands to showcase their creative minds. It's interesting to see, how creatively brands have weaved Friendship Day campaigns/creatives to connect with their consumers.

From television campaigns, digital videos and activation, brands are all over the place and they can’t afford to miss anything. Let us look at some of the best and noteworthy friendship day campaigns and creatives that we encountered in 2018.



PGI India



Also Read: Friendship Day Campaigns which stood apart in 2017


YouTube India 





Caprese India

CEAT Tyres

Cadbury Dairy Milk


Renault India

— Renault India (@RenaultIndia)

Here's to friendships that have grown thicker with time. Renault wishes you a Happy Friendship day! #FriendshipDay2018

— Renault India (@RenaultIndia) August 5, 2018 5, 2018


Yber Digital

— Yber Digital (@yberdigital) August 5, 2018


Fox Star Hindi

— Fox Star Hindi (@foxstarhindi) August 5, 2018


KFC India


Jet Airways




Friends Diaper




Mother Dairy


SBI Life Insurance




Godrej Appliances

This year Friendship Day falls on August 5 and sans doute the occasion is trending on our timelines.

What do you think about these Friendship Day Campaigns? Help us add more to this list, drop your favorite campaigns in comments below or write to us at

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