Belle Balace shares a 5 point plan to go beyond mere social media presence and create a Personal Brand on Social Media.
Do you want your brand to have more presence on social media? Assuming that you already know what your brand is all about and how you can help more people or businesses, it’s definitely time to build it more where most people are – on social media.
Let me show you the five things you can do right now that can help grow your brand more online.
- Share content related to your brand or business
Are you into clothes, tech news, or food? Whatever your blog or business is about, make sure that you share content related to your brand.
Why did I share content and not share your own content? Well, in case you didn’t know, there’s a thing called The Social Media Rule of Thirds.
Social media is an excellent medium to promote your brand. Although, don’t let it be all about you. Social media platforms are originally made so interacting and communicating with others would be fast and effortless.
Make it a point to share the ideas of others in your industry, engage with others whether they are your clients or not, and share your helpful and informative content.
If you’re a believer of the Law of Attraction, you know that does idea makes sense. If you want to increase your social media engagement and build your personal brand, you have to give first what you want to receive.
- Engage with other people in your industry
As also mentioned in the rule, there are some ways to engage with thought leaders or influencers in your niche other than sharing their content and then tagging them.
You can follow them on Facebook, like or reply to their posts or tweets, watch their Instagram story or YouTube video, and comment on their Pinterest pins.
However, make sure that you’re genuine about it. If you don’t like their posts or content, don’t like it. If you love what they said or the stunning photo they shared, by all means, like it.
This is also a good opportunity to learn from the leaders in your industry. If there’s a certain influencer you look up to, it’s always nice to try to reach out to them, ask for advice, or simply thank them.
- Be active
The tendency of people seeing that the person they are following isn’t that active on social media is to unfollow them. I do it and I’m positive that others have done this to me as well.
To avoid people unfollowing you, regularly engage on social media and make it a commitment that you will only share informative and interesting content.
Given that you also have other things to do and you know you’re going to be busy the entire week, there are social media scheduling tools you can use. You seem like you’re online at the moment but you really aren’t.
- Consistency is the key
Aside from being active, you also have to be consistent in all your social media accounts. In what ways?
First, use the same handle. If you’re handle on Twitter is @mybrandname, use @mybrandname on Instagram, Facebook, and on different platforms as well. Don’t make it difficult for anybody to find you.
Second, use the same profile picture for all your accounts. If you’re going to change your photo, change it in all your social pages. If you don’t want to use your face as profile photo, you can use your logo like what top brands are doing. Don’t have a logo yet? There are online logo design generators like LogoAi that can design one for you in seconds.
It’s easier for people to find you this way when you keep these two consistent.
- Don’t be a snob
No matter how busy you are, when people tag, mention, or message you, communicate back. This may just be a small act but it’s a huge gesture.
There are some influencers who I loved even more simply because when I shared their content on Twitter, they liked and replied back to my tweet.
If you don’t have the time of the day to engage with others, it’s about time you do because doing this simple thing can grow your personal brand more. Kindness goes a long way.
Building your brand on social media is more than just posting a thought or article. It’s about engaging. If you want others to know more about you, prioritize and make time for connecting with others.
Belle Balace is the Marketing Manager at LogoAi, an Ai-powered logo design maker tool.