Experts share their take on the recently released 'Captain Ching Rises' ad film by Ching's Secret and discuss why despite being bizarre it works with the consumers.
In 2016, when Ranveer Singh debuted with ‘My Name is Ranveer Ching- The War for Desi Chinese’ - a film directed by ace-director Rohit Shetty also starring Tamannah, - whole country grooved to its tune. Though the storyline was quite a cliche with a Bollywood twist, the 5 and a half minute ad film did rake millions of views on Youtube.
Prior to this, in 2014- the first time Ranveer Singh got everyone impressed was by his power-packed performance and dance steps for the brand film immediately after he was signed as the ambassador.
Cut to October 2018, Ching’s Secret makes a comeback with an almost three-minute long film titled ‘Ranveer Ching Rises’. The film stars Karishma Tanna alongside Singh. The thought presented is that the world is under attack and we have to turn to one hero to save us all, none other than Captain Ching played by Ranveer Singh. This out of the world sci-fi adventure is directed by Ali Abbas Zafar of Sultan and Tiger Zinda Hai fame. A superpower that’s unlike anything any superhero has ever had courtesy his secret ingredient, Ching’s Schezwan Chutney; Captain Ching Rises to the challenge and blows your mind, senses and taste buds.
There was also a lot of buzz created on social media as teasers for the campaign.
The ad was released on October 8 and garnered 303k views in a week's time. But the brand ensured to amp up the rate of curiosity among audiences? From the actors uploading their picture on Instagram in the costumes during the shoot days to logo reveal, Ching's executed the campaign well, although the storyline yet again remains bizarre.
You can only do mad, crazy , whacky stuff with the most maddest , craziest , whackiest @RanveerOfficial , Rise of the hero @Chingssecret https://t.co/ngDakcM5iR ... chatni Nahin rocket ? hai @yrf @patilashish— ali abbas zafar (@aliabbaszafar) October 9, 2018
When the world is under attack, a hero will rise!— Ching's Secret (@Chingssecret) October 6, 2018
But the clock is ticking.. will he manage? Find out in a film that’s sure to blow your mind, senses and taste buds. #CaptainChingRises, film releases on Oct 9 ?@RanveerOfficial @aliabbaszafar @yrftalent
What happens when the world is under threat & you have only minutes left to save everyone from total extinction? Who can you call?— Ching's Secret (@Chingssecret) October 3, 2018
Hit filmmaker Ali Abbas Zafar directs an out of this world sci-fi adventure.
Trailer out on Oct 5
Film out on Oct 9@RanveerOfficial #CaptainChing pic.twitter.com/O6hAybkuBr
When the world is under attack, a hero will rise. There’s only one man who can save us all.— Ching's Secret (@Chingssecret) October 3, 2018
Watch out for @RanveerOfficial in his first superhero sci-fi action adventure directed by @aliabbaszafar ?
Trailer out on Oct 5
Film out on Oct 9#CaptainChing @yrftalent @KARISHMAK_TANNA pic.twitter.com/IakgzyrJIh
So finally here are some workin stills of my ad @chingssecret .. made some amazing memories! Hope u all liked the ad.. Thanku @aliabbaszafar for this !! ? hola @ranveersingh #ktians #karishmatanna #yashrajfilms
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