Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.
Social Samosa’s weekly digital marketing and social media campaigns roundup this week features a list of campaigns from brands like Ching’s Secret, Airtel and more along with a special spot for The Humsafar Trust’s campaign about Transgenders in India.
Learn more about the trending and hottest new social media and digital marketing campaigns with Social Samosa’s weekly social media campaigns roundup for a condensed summary of the industry.
Nourish Your Dreams: Kellogg’s campaign featuring Sania Mirza has an important message!
How pretty would the world be without the shackles of stereotypes and the pressure of expectations! In their recent campaign, featuring Sania Mirza, Kellogg’s India features the expectant mother sharing a few words of love, liberating her soon to be born child of all worldly expectations. Read more here.
Ching’s ‘Captain Ching Rises’ bizarreness has worked for it loudly: Experts
Experts share their take on the recently released ‘Captain Ching Rises’ ad film by Ching’s Secret and discuss why despite being bizarre it works with the consumers. Read more here.
How Johnnie Walker extended its The Journey series to India
Johnnie Walker for the first time in its history added an Indian narrative to it’s The Journey storyline. Titled Mission Mars, the brand film is a retelling of India’s greatest space expedition through the eyes of debutant director, Jaane Tu Ya Jaane Na fame Imran Khan. Read more here.
Airtel and Anupam Roy sing an ode to the Missing Stars of Pujo
We still cannot get over the delicacies and huge pandals erected for Durga Pujo which, is a five day long gala celebration of food, fun, family time, friends and frolic. Airtel, in this spot pays ode to the behind the scenes workers who work tirelessly during these days to bring the revelry alive. Read more here.
Publicis.Sapient launches campaign with The Humsafar Trust to drive awareness about Trans people in India
Publicis.Sapient, the digital business transformation hub of Publicis Groupe, launched a short film, People Not Labels, in partnership with The Humsafar Trust, India’s oldest LGBTQ organization. The film aims at building awareness of the constant obstacles encountered by trans people in Indian society. Read more here.
HIT takes a humorous route on Diwali Ki Tayyari ft Deepika Mhatre
HIT Diwali Campaign featuring Deepika Mhatre creates awareness about pest infestation and prevention from them. Read more here.