Instagram is testing a feature which would spontaneously split a video longer than 15 seconds to multiple stories (depending on the length of the video) while uploading it.
In terms of how the Continuous Instagram Stories will function – if a video is 60 seconds long it would be split into four individual stories without the user going through any hassle.
Instagram probably wanted to keep stories effective and evanescent, that’s why they kept the duration 15-seconds long. But over time they must’ve perceived, 15 seconds is too short to narrate a story.
This feature is being tested out on a small scale, so it might not be available to you at this point of time, but you may be able to use it when or if the feature is rolled out on the entire scale.
Instagram stories is a hit, and is largely used; this feature might lead new users to and retain the ones who are already using it.
This is also a good news for businesses and advertisers on the platform who use stories to promote their products or content as uploading such promotions is going to be struggle-free.
If this feature is rolled out, you wouldn’t have to worry about the length, to tell a story.