Communities are core to the success of every business. But building a community is not that easy. You have to figure out the right people to connect with and how best to engage them, and then build those interactions into sustainable relationships you can foster over time. LinkedIn- the world’s largest professional network recently introduced LinkedIn Pages – the next generation of LinkedIn Company Pages.
Pages have been rebuilt from the ground up to make it easier for brands, institutions and organizations, from small businesses to large enterprises, to foster constructive conversations with LinkedIn’s community of more than 590 million members and 30 million Pages. To help organizations authentically connect with members, grow their business and build lasting connections, Pages are built atop three key pillars:
Join the Conversations that Matter
Community managers, also known as admins, are the backbone of an organization’s social strategy. Pages give them the tools they need to foster daily interactions with their community. Admins can now post updates and respond to comments, on the go from the LinkedIn mobile app for iOS and Android. Admins can also associate their Page with hashtags, so they can listen in and respond to conversations happening about their brand or relevant topics on the platform.
Know and Grow your Audience
One of the biggest challenges for admins is knowing what type of content will add value to their community, otherwise their posts can fall flat. We’ve built Content Suggestions, a new feature that surfaces the topics and content trending with their target audience on LinkedIn. With these insights, admins can now curate and create content that their audiences are sure to engage with. Employers can take their talent branding to the next level with Career Pages, which gives you the option to engage current and potential talent with a Life tab and a Jobs tab, that provide a customized look into your company culture, jobs and what it’s like to work at your company.
Engage your People
A company’s employees are their greatest asset and can be their biggest advocates. Amplifying their voices can help organizations build stronger connections with their audience. LinkedIn announced a suite of tools to help organizations engage their people by introducing the ability to discover and reshare their employees’ public LinkedIn posts from their Page. It also provides the ability to respond to and re-share any posts on LinkedIn where a company’s Page is mentioned, like customer testimonials and product reviews. This lets companies showcase conversations that people are having about them, and can help their brand stand out above the crowd.
For more information visit LinkedIn’s official blog.