Supari Studios produced the latest campaign, We Hear You for Clinique’s Even Better range of products.
Bringing on board four diverse influencers, Supriya Joshi, Lisa Mishra, Leeza Mangaldas and Teena Singh, they put together a series of fun and spunky films that offer viewers a glimpse into each influencer’s personality.
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"To be #EvenBetter, you have to develop thick skin to protect yourself. And being a comedian is not easy, but that doesn’t stop me." ✨ Supriya Joshi is a feisty comedian, writer and stands for body positivity. She loves being herself just like Even Better foundations that only enhance your natural beauty! Share your story using #EvenBetter 💕#WeHearYou @supaarwoman
In a candid chat about what beauty means to them, these influencers describe the role that Clinique’s Even Better products play in their lives, helping them in achieving their goals. The films use a very realistic tone and are accompanied by polished visuals and catchy music, aiming to fill its viewers with a sense of joy and independence, much like the products themselves.
View this post on InstagramWe know life’s a balancing act.🧡 But with the right support, everything is possible.🙌🏽 Four women talk to us about finding the right attitude, direction and foundation to be #EvenBetter. And for all the backing you need… #WeHearYou @leezamangaldas @supaarwoman @teesuperfly @lisamishramusic
Sameer Ghauri, Director of the film said, “Our goal was to keep the tone of the films honest and real, complemented by clean and elegant visuals that are crisply edited to music handpicked to pair with each lady’s distinct personality. The colour tone of each film was also meticulously chosen to complement the different skin tones of our influencers.
The aim of the films was to celebrate the diversity of smart, independent Indian women and at the same time highlighting that the brand caters to over 50 types of different skin tones, and I feel our films managed to achieve that quite successfully.”
Mitali Sharma, Executive Producer, Supari Studios said, “With this campaign, we wanted to focus on the tagline ‘Even Better’ by bringing out the strong personalities of each of the influencers and how they don’t like to settle in life, just like the Even Better foundation. We tried to encapsulate a piece of their life into the films by throwing in some minimal props that gave a suggestion of their profession.