Snapchat’s younger demographic and it being the sixth most popular social media platform, are enough reasons for a business to use it as a marketing platform. The infographic below further dives into the pool of traits Snapchat exhibits.
Fifty-five percent of users follow one or more brands on the platform and 64% of marketers have a Snapchat account, along with the traditional advertising features the platform also offers a few exclusive elements.
They recently came up with Lens Creative Partners program that will build AR lenses specifically for brands. For the promotions of the motion picture Venom, #Venom lens were created on Snapchat.
Besides, after shoppable AR filters were launched, Nicki Minaj promoted her album ‘Queen’ by coming up with a Snapchat shoppable AR filter with a Shopbutton which when tapped, a page pops up where they can buy the necklace at said price.
Such personalized experiences, turn into effective advertising and with the right promotion strategy, these Snapchat Statistics might help you earn success in 2019.