Users stated what they thought were the best campaigns 2018. Swiggy’s What’s In A Name?, Samsonite’s #KerelaIsOpen, Domino’s Pizza’s #MaaNahiBhoolti and more featured the list.
Long-format adverts have taken over marketing, so has storytelling. Each advert has a story to tell, some happy, some sad but they don’t fail to create an impact.
Everything happening in the world is a subject for an advert, along with moment marketing, social initiatives have also breached the core of marketing. A short story touching a social issue integrated with the company’s purpose has churned out a few beautiful adverts.
Kerela rising again after drowning in Earth’s tears, subjected by Samsonite’s campaign was exemplary. Swiggy’s What’s In A Name? was dedicated to their delivery executives. Dettol’s advert can also be considered an awareness campaign while promoting their product-face mask.
Scotch Brite’s advert puts across a notable notion that household’s work should be done by everyone in the house, not just the females. Samsung Bixby raised the emotional quotient. Hershey’s Meethe Bahane is an actual tutorial, to use their product, a very smart theme for an advert. Groz Tools advert was devoted to the various mechanics helping us when we need them.
Big Bazaar’s Diwali advert shared a different Diwali tale. Within a minute, of watching Domino’s Pizza’s Mother’s Day campaign you’ll sink in a pool of sentiments. The story portrays how children abandon their mothers but that doesn’t stop the mother from loving their children.
These campaigns rest atop all.
Brooke Bond Red Label