#SocialThrowback: 2018, the year that was for Linkedin

linkedin 2018

Linkedin takes a walk through the year that went by and shares some insights about the key announcements from the company this year with LinkedIn 2018 data.

2018 was a year of new innings for LinkedIn where the professional networking platform launched new services, and top of all crossed 50 million members in India.

1.LinkedIn Appoints Mahesh Narayanan as Country Manager for India– Mahesh Narayanan will take on the reigns of LinkedIn India from 7 January, 2019. He will report to Olivier Legrand, LinkedIn’s Managing Director for the Asia Pacific (APAC) region and will join the company’s Asia Pacific senior management team.

2.LinkedIn Opportunity Index – The Index aims to better understand the aspirations of people across APAC, and how confident they feel about their country’s economic potential and social mobility. Two rapidly developing markets in the region, Indonesia (#1) and India (#2) take the top two spots on LinkedIn Opportunity Index. It is a composite measure that seeks to understand how people perceive opportunity and the barriers that prevent them from getting those opportunities.

 Mentioned below are the India data highlights of the inaugural LinkedIn Opportunity Index for APAC.

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The report, comprising a national study and 14-city reports, analyzed trends in relative industry growth, job postings, and skills as well as migration of talent – across and within borders. While certain findings corroborated current industry trends, others threw up interesting observations highlighted below:3.India talent trends in H1 2018 – In October 2018, LinkedIn launched the first Workforce Report (Professional Edition) for India that aggregates key trends among the professional workforce in the Indian economy – jobs/skills that are most sought after and geographies where job opportunities are (as represented by members and job postings on the LinkedIn platform).

o    In the first six months of 2018, job postings for Software Engineers were the highest across multiple industries, twice that of postings that sought Application Developers which was in second place

o    In fact, job postings for the Software Engineer were highest in 8 of the 14 cities surveyed

o    That said, Legal, Education and Design industries led the list of industries that grew marginally faster over other industries like Finance and Software & IT Services

o    Technical and management skills were most in demand in India, but were also the top skills lost through migration from India

Also Read: LinkedIn reveals the 2018 Top Voices for India

o    Top draw destinations for professionals in India were the United States, United Arab Emirates, Canada, Australia and the United Kingdom. In the other direction, migration from the United States, United Arab Emirates and United Kingdom into India were also the highest.

o    As a result of cross-border migration of talent, India saw a net outflow of digital skills supporting its position as a global provider of tech talent. It also witnessed a net inflow of skills related to the Oil & Gas industry

o    While studying talent trends in 14 major Indian cities, it was observed that migration into the commercial and national capitals – Mumbai and New Delhi, were highest from satellite and neighboring cities. In H1 2018, some of the most in-demand migration corridors for tier-1 cities were with Kalyan, which emerged as the top city gaining talent in H1 2018, followed closely by Bengaluru

Also, the LinkedIn report launched in May 2018 on “The Rise of Analytics in HR: An era of Talent Intelligence” talks about the impact of data and analytics on the next wave of recruiting. The report reveals how talent analytics in HR is on the rise across the Asia-Pacific region, with India specific insights.

o    India witnesses a higher growth in HR analytics professionals than APAC

o    Financial Services and Technology-Software are top industries utilising analytics in India

o    Use of talent analytics in HR is expanding beyond recruitment

4. 2018 LinkedIn Top Startups List for India – The Top Startups List, an extension of the Top Companies franchise, brings to light how these young companies are disrupting industries and attracting talent in India. The debut edition of the India list sees a diverse mix of consumer-driven businesses and B2B startups across industries such as health and wellness, hospitality, fin-tech, and e-commerce.

5. 2018 Top Companies list for India – The Top Companies list highlights the companies where professionals in India want to work now, from home grown companies to global giants. Studying the job interest rates, engagement with the company pages on the platform as well as retention rates, we found several common threads that make these companies the most preferred among Indian professionals. This year the India list diversified from tech and internet companies to new entrants from industries such as Automotive, Oil & Gas, and Consumer Goods.

6. 50-million-member milestone announcement – In July 2018, LinkedIn crossed 50 million members in India. As LinkedIn’s fastest-growing and largest market outside the US, India has seen the member base grow from 3.4 million members in November 2009 to 50 million members today. The India member base has doubled in the past four years.


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