World AIDS Day 2018 inspired brands to raise awareness and enlighten their consumers & audience by weaving these campaigns around the theme.
As no cure exists for AIDS yet, it has been a long time since the infection was discovered. Furthermore millions are infected and with all the social trauma, myths surrounding it, these brands marched on the right path, by coming out with campaigns and creatives that educate, spread awareness and break myths around HIV AIDS.
Brands kept the notion of ‘selling products’ aside and shot an arrow through society’s heart through these creatives. Making it bleed empathy towards the plight of the infected ones and putting the spotlight on today’s situation, i.e. what a patient has gone through or has to go through while stating a few disturbing facts.
Social Samosa compiles a listicle of such brands that drip nobility with their cause.
World Health Organization
— World Health Organization (WHO) (@WHO) December 2, 2018
— UNICEF (@UNICEF) December 2, 2018
Eicher Trucks & Buses
— Eicher Trucks&Buses (@ETBIndia) December 1, 2018
Global Girls Alliance
Nearly 1,000 young women will be infected with HIV today. That’s 40 women every hour.
— Global Girls Alliance (@girlsalliance) December 2, 2018
Indian Red Cross
To mark the #WorldAIDSDay 2018 on December 1st, Indian Red Cross Society state branches held a number of outreach activities including public rallies to raise mass awareness. The theme this year was #KnowYourStatus Your Status! pic.twitter.com/urY0JISE9Z
— Indian Red Cross (@IndianRedCross) December 2, 2018
— Manforce Condoms (@ManforceIndia) November 30, 2018
There's pleasure in saving lives too. #HaveSexSaveLives with (DUREX)RED. Each purchase supports (@RED)’s fight for a world without AIDS! Buy your pack here: https://t.co/UWywU9M3Wd pic.twitter.com/f3HPt1to5X
— Durex India (@DurexIndia) December 3, 2018
#AIDS is not viral nor it spreads through touch.
This World Aids Day take a moment in awareness and prevention measures.#WorldAidsDay #1stDecember #SpreadLove #NoToAids #StayProtected #WAD2018 #Redfm #HIV pic.twitter.com/YTxUmV6y81
— Red FM (@RedFMIndia) December 1, 2018
— ALTBalaji (@altbalaji) December 1, 2018
— Flipkart (@Flipkart) December 1, 2018
This #WorldAIDSDay we revisit Khundrakpam Pradipkumar Singh, who tells us how to make HIV your friend and get ripped. This is 10 Questions with an HIV +ve bodybuilder.
Watch the full video here: https://t.co/uaqPKXYFFy pic.twitter.com/ghyY9Q7ewY
— VICE India (@viceindia) December 1, 2018
Ensuring young people can access comprehensive sexuality education is critical to #HIVprevention.
— UNFPA (@UNFPA) December 1, 2018
This #WorldAIDSDay, educate yourself and the ones around you. #ShedSomeLight on AIDS awareness.#KnowYourStatus #Crompton #CromptonLighting
Which World AIDS Day 2018 Campaign was your favourite? Or did we miss out on it? Let us know in the comments below.