YouTube is testing an Instagram like Explore feature

YouTube Explore

YouTube is testing a feature to improve recommendations and help viewers find relevant content based on their history. YouTube Explore is touted to be on the lines of Instagram’s explore. 

The new feature would also come in with ‘On The Rise’, recommendations of small and budding creators. YouTube has a huge flock of creators, many of which are established and gain high engagement because of the goodwill earned among their viewers.

This leaves out less space for new and budding creators. On The Rise, the new feature would advocate the growth of such creators.

The feature is being tested on iOS, Android, and web and with 1% of iPhone users. A full-scale roll-out might be executed after gaining feedback and making improved changes.

YouTube recently also improved recommendations to tackle clickbait and borderline content with improved analytics of users’ viewing habits and reducing the spread of videos violating their community guidelines.

Also Read: YouTube is discussing options to prevent misuse of dislike button

Improved recommendations help viewers find relevant content and stay on the app longer. Recent efforts by YouTube seem to be directed towards this motive.

Users complained about getting endless generic recommendations similar to a thing they searched for once. The Explore feature might tackle this problem too.


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Paawan Sunam
A wordsmith by profession who likes art, Beatles, Coffee, DiCaprio and Eminem brings a fresh perspective contrary to existing perceptions and believes in questioning everything, also has a belief that there should be a bigger place in the world for words and not war. He prefers the phenomena of the physical world of plants and animals(especially dogs) over possessions. Reckons moving to the rhythm and moving on.